SIZZLE reels are not new, but their acceptance globally, primarily as non-broadcast sales pitch, has grown significantly over the past few years.
‘Ideas may be a dime a dozen, as they say’, according to Max Wynen, VP Global Operations for The Kitchen, ‘but the demand for SIZZLE reels, pitching those ideas, and not a finished program of any kind, has been growing at accelerated rates in just about every country. And yes, a lot of the growth has to do with growing production costs across the board’.
Much like it is in the “writers’ room”, whereby ‘pitches’ are thrown out by the minute, SIZZLE reels have given producers an opportunity to ‘sell’ their ideas, before a budget is even considered.
SIZZLE reels are not broadcast, and typically presented one-on-one to perspective buyers; therefore no clearance is required for the use of images, music or even voices.
It is the client that provides the concept and idea for the SIZZLE, and then The Kitchen’s talented SIZZLE team, conceptualizes, writes, researches, casts, produces and mixes each of them for presentation.
‘This is a fun service that each of our Kitchen studios globally does offer. The idea that SIZZLES save money and time for our clients, has caught on, and we are seeing a tremendous demand in all of our studios’, Wynen continued. ‘SIZZLES are not for use at conventions but as a one-on-one pitch of an idea”, and they work!’.
