With bases in 14 countries worldwide, the award-winning dubbing and post-production services studio, The Kitchen, attends MIPCOM 2023 where the return of its MIP Demos reign; a large presence of its executives and staff will be in attendance, and an exciting introduction to its first full-service, powerful European hub has already created a great deal of enthusiasm.
The company has not stopped expanding its footprint, and to meet the growing demand of its clients in Europe, the company has inaugurated its European hub .in Madrid just prior to MIPCOM 2023, . The new European “hub” and the new Kitchen Spain is a fully owned and operated language translation, dubbing, subtitling and media services studio.
‘Our new hub will help us to unify the quality of our projects globally and improve workflows, while accelerating our deliveries by being near, and in, our European clients’ time zone. Coupled with our US-based hub, we’ll be offering ‘round the clock media services to our global clients, something that is very exciting and very much needed,’ explained Max Wynen, VP Global Operations’.
As this article goes to press, The Kitchen Spain remains under construction and will open its doors right before MIPCOM 2023
The new Kitchen Spain will offer Castilian Translation, Dubbing, Voice Over, and Subtitling services and all Access Services. Plans are well under way to add another TPN certification to this Kitchen location as well.
Strategies at MIPCOM
One of its novelties in the market is the MIP demos, they have shown great traction in the busy Cannes market, which is why The Kitchen returns to the event with this proposal for its clients, in several languages, specifically in order to capture the attention as they walk through the floors of the Palais.
For years, one of MIPCOM’s best sales tools has been The Kitchen-innovated MIP demos, whereby new program offerings can be heard in multiple languages, contributing to a huge increase in sales opportunties across the board.
‘And it has worked wonderfully. Selling a series, a title, or even a concept to buyers in other countries can be difficult, if the video is only in English, for example. «Over the years, we’ve found that our customers have constantly looked for new and creative opportunities to sell their programming, and dubbing even a portion of a new offering, in multiple languages, can mean the difference between a sale and a no-sale,» said Deeny Kaplan, executive vice president of The Kitchen.
Another service that the company has been offering with great success is «Sizzle» reels. It is the client who provides the concept and ideas, and then The Kitchen team conceptualizes, writes, researches, shapes, produces, and mixes each one of them as an off-line presentation.
‘Ideas may be a dime a dozen, as they say,’ remarked Wynen, and added, ‘but the demand for SIZZLE reels, pitching those ideas, and not a finished program of any kind that may be otherwise cost prohibititve, has been growing at accelerated rates in just about every country. And yes, a lot of the growth has to do with growing production costs across the board’.
The company is present in the market this year with its delegates from all over the world, including Ken Lorber, President/CEO; Deeny Kaplan, Executive Vice President; Max Wynen, VP Global Operations; Alexis Cardenas, VP International Sales; Ignacio Mainini, The Kitchen Argentina; Gunay Goksel, The Kitchen Turkey; Gabor Somogyi, The Kitchen Hungary; Lajos Petro, The Kitchen Hungary; Elena Parretti, The Kitchen Italy and Maria Herazo, The Kitchen Spain
