This MIPTV 2024 is extremely special, full of nostalgia above all. It will be the last MIPTV ever, with 61 editions —Mipcom is in its forties— and theRX France announcement of replacing MIPTV next year byMIP London, a full new event held in late February, simultaneously with the London Screenings… nothing to do with MIPTV. But well… this year, what? We have MIP Doc, MIP formatsand MIP dramafirst in the weekend, pushing the idea of ‘The unscripted week’, that the Cannes event has posted the last decade.
More or less people being the last edition? Let’s see during the week. On one hand, some people say they want to attend as it is the last time. MIPTV till the end would be the second event of the calendar after Mipcom, last year with 5600 participants from 86 countries. For independent companies in Europe, the event is to attend for sure. But, on the other hand, MIPTV has been involved into a negative trend for years, and the announcement should deep the not coming. We imagine 4500/5000 people this April, with good push of the AVOD/FAST sector, whose summit was the great success at last MIPTV.
Last existential comment… is it fine the RX decision of replacing MIPTV by a London event in February? We would have liked to see the same MIPTV in time and format, but in another city, with lower costs. The problem was not the attendance or the traffic, it was the cost-benefit outcome due to Cannes costs of booths, logistics, hotels, etc. An the always unfair comparison to Mipcom. But well, let’s see MIP London next year. We agree, it is easier to perform well with a brand-new event than to revert an existing one. And London is now the epicenter of the high-end European content industry.
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