LA Virtual Screenings 2021 is based above all in a VS Market where all the booths are allocated, but also in 5 sections that make people stay more time at the site and enter more days. The attach graphic shows what happened in Virtual Screenings Autumn 2020, the last VS experience that had quite the same format: though the VS market had more screenings than in May 2020, the sections caught almost 60% of visited pages.
The most successful section, after the VS Market, was VS Next, with panels and testimonials, the big addition of Autumn. It had conferences including the big OTTs, broadcasters of the Americas, Europe and Asia. Then VS Figures, with the daily rankings of the top contents and live stats of the evolution of the market; VS News, with the daily newsletters plus Prensario digital edition, and lastly VS Billboard, with the recommended contents daily. Sometimes less visits don’t mean less importance, because VS Billboard generates fast links to the booths.
At this 2021 edition, more screenings are expected at the VS market, because there are more buyers, more booths and more attractions inside, as a new visor with videos and carrousels of recommended products at Platinum and Gold pavilions. But there will be also more visits to the sections, especially with the new starship program of VS Next and that all the sections have new attractions. The industry members who are participating of VS events for the first time, must devote a while for sure to visit the sections.
