‘The challenge that we have at TelevisaUnivision, since the launch of ViX, is to scale to the next level of content distribution. Our group has leading free-to-air channels in Mexico and the U.S., and also we are global leaders in the production and distribution of content in Spanish. We have a historical track record with our telenovelas, and now ViX complements our offer and allows us to reach other clients and audiences. The challenge is to synergize the traditional and the new ones, in a thriving and surpassing whole’.
Guillermo Borenzstein, SVP of Content Licensing & Co-Productions at TelevisaUnivision, continues: ‘ViX started off with great force, announcing 70 original productions in the first year, including premium series, serials, movies, documentaries, etc., all in Spanish and with a specific focus. I think there is currently no other player like us in that sense. But the international expansion in distribution today requires a paradigm shift in our traditional licensing business, on the one hand going from selling soap operas, especially on open TV, to adding digital clients and expanding our offer with native and premium digital content. And on the other hand, focusing heavily on alliances and co-productions, a capital part of our expansion strategy. Now we even have productions filmed in Europe, for example, with Monte Cristo, produced in Spain, or Travesuras de la Niña Mala, filmed in London and Paris. We are in all of this’.
Among the international partners of TelevisaUnivision are Globoplay, Movistar, Mediapro, Secuoya, etc. ‘The objective is, given the volume that we have been having with the distribution of soap operas — where approximately 12 strips are still produced per year — to increase the distribution of the ViX content universe with a focus on those regions where the platform does not have a presence. For this we have reorganized the sales team, focused on the new paradigms, and with a territorial axis. The combined power of TelevisaUnivision has everything it takes to move to the next level and consolidate us as a benchmark and global leader in Spanish-language content’.
