Since its entry into the Asia-Pacific region in 2010, THEMA, a Canal+ Group company, has consolidated its position as one of the key players in the audiovisual market. What started with just three channels has grown into a robust portfolio that exceeds 35 references, standing out for its adaptability and strategic alliances. At ATF 2024, THEMA reaffirmed its leadership announcing new initiatives that strengthen its influence in the Asian market and with an outstanding participation presenting a wide range of content, such as the drama series produced by Canal+ Myanmar and K+ (Vietnam), its sisters companies established in Asia also reunited under the Canal+ umbrella booth at ATF.
THEMA has forged significant alliances that broaden its reach and diversify its catalog. One of the most notable collaborations is with Globo, which has allowed it to add award-winning telenovelas and dramas to its portfolio, such as Justice: Misconduct, winner of the Seoul Drama Awards.
In addition, its recent partnership with VIU, the leading OTT video streaming service company in Southeast Asia, gives it exclusive access to VIU’s premium original productions in territories where VIU does not have operations. This agreement reinforces THEMA‘s ability to offer relevant products in a competitive market.
One of this end of year’s most notable achievements for THEMA is the recent launch of Mezzo, the dedicated offer to classical music, opera, jazz and dance, in the Chinese market through a partnership with Tencent Arts, one of the largest internet and technology companies in China, which has now started offering 100 Mezzo titles to its broad audiences. Alexandre Bac, managing director of THEMA APAC, expressed his enthusiasm for this achievement: ‘We are very excited to make MEZZO available in China for the first time with such a strategic partner as Tencent. This marks a new milestone in our presence in Asia and extends Mezzo’s reach in the region’.
In addition to its commitment to Mezzo, THEMA has strengthened its music offering with Stingray, a Canadian company specializing in music and karaoke. This catalog is available on digital platforms in the region, reinforcing the company’s versatility.
THEMA‘s participation in ATF 2024 was described as essential to its growth strategy in Asia. Bac noted that this market allows them to connect with key buyers and adjust their portfolio to emerging trends, such as the growing demand for non-linear content.
With a decade of presence at ATF, THEMA presented at this edition a consolidated and diversified offering, including linear, VOD and SVOD content, adapting to a landscape evolving towards digitization.
THEMA‘s steady growth and its ability to adapt to market dynamics are testimony to its strategic approach and innovative vision. With partnerships such as Tencent Arts and VIU, and projects such as Mezzo, the company continues to expand its presence and consolidate its relevance in the region.
THEMA not only connects cultures through entertainment, but also redefines how Asian audiences consume high-quality content, setting a path towards a future full of possibilities.
FF
