During MIPCOM 2024, on Monday, October 21, the highly anticipated Treasure Box Japan event unveiled nine fresh Japanese TV formats ready for international adaptations. Held at 4 p.m. in the Hi5 Studio of the Palais des Festivals, the showcase gathered industry professionals and concluded with a cocktail and networking session.
The event highlighted a diverse array of unique and innovative TV formats. One such format was The Swap Project, which allowed people from different cultural backgrounds with the same occupation to swap lives for a week, revealing the humorous and touching contrasts in their experiences.
Another exciting presentation was DASUNA—Don’t Show Your Pants!, a game show where contestants had to complete various challenges while keeping their underwear hidden, promising laughs for audiences of all ages.
The iconic Treasure Appraisers, a long-running show in Japan, made its debut as a format available for international adaptation. This show captivated viewers as guests brought in items to be evaluated by experts, discovering whether they were valuable or fake while learning about the historical significance of each piece.
Man or Mannequin?, an immersive game show, tasked celebrities with distinguishing between hidden mannequins and humans posing as them, with the difficulty level increasing as the show progressed.
KASSO featured top Japanese skateboarders competing in a physically challenging environment that blended elements from popular game shows like Ninja Warrior and Takeshi’s Castle.
Meanwhile, the quiz show 100 Man Power (w.t.) challenged 100 participants to take on an expert in a themed battle, while In the Middle of Nowhere used satellite imagery to locate isolated houses across Japan and delve into the lives of their residents.
Celebrity Fight Club saw celebrities and their fans engage in exciting challenges, and The Tortoise and The Hare, inspired by Aesop’s Fables, contrasted amateur and professional training techniques.
Masaru Akiyama, chief executive of business management at BEAJ, highlighted the event as part of Japan’s ongoing efforts to strengthen its global content market presence. «This collaboration approach, driven by BEAJ and supported by the Ministry of Internal Affairs and Communications, seeks to solidify Japan’s position as a leader in international content distribution,» said Akiyama.
After the presentations, attendees were invited to engage further with BEAJ representatives at the networking session.
