TRT, Turkey’s public channel and one of the pioneering distributors, returns to MIPCOM, the second market where it promotes direct sales of its diverse catalog. This announcement does not change any of the alliances that the company has with other independent distributors, since the objective is to promote the content to new markets and players.
Mustafa Ilbeyli, head of advertising and sales, TRT Sales, commented: ‘We are pleased to announce that we are back in business! We have built a great team and are eager to expand our reach, after the debut market, Natpe Budapest. We look forward to continuing to meet new partners and making the most of the potential of our content’.
‘Demand for Turkish series is booming all over the world and we are doing our best to connect international audiences with the best productions. Our catalog expands every year with great content, a variety of genres and categories that adapt to all kinds of demands’, he said.
On prime-time TV, TRT series concluded last season in number 1 spot in Turkey. This trend continues this season with three of our returning series: An Anatolian Tale, Great Seljuks: Alparslan and The Shadow team, which are leading the ratings in their respective slots. We would like to underline the former one: with its new plot and settings and the addition of Murat Yıldırım, it brings a new energy that has been received really well among the viewers’.
‘This appreciation of our series in Turkey reflected on our reach in the foreign markets as well and we are hoping to finish 2022 as a record-breaking year in sales. For the new season, we have two very strong shows in production too’, completed Ilbeyli.
This year at MIPCOM, TRT presents Secrets Of an Angel, which tells the story of a woman who married very young and suffered domestic violence, and The Hunter, an action series about 10 talented soldiers and their struggles to protect their homeland. against his enemies in a very captivating way, leaving the audience breathless’
‘Although neither of these shows have aired yet, they have generated a lot of buzz and interest. We are already in talks with some of our partners about these titles and new offers will be announced soon’, Ilbeyli added. According to the executive, the channel content is conquering new territories and traveling around the world: ‘Resurrection continues to break records in different regions and territories, being broadcast in more than 70 countries and 45 languages. The Innocents, a niche genre, is a huge success drawing attention to its cast and plot’.
‘As TRT Sales, one of our main goals is to expand our global reach and ensure that the channel’s productions are appreciated in every corner of the world. Millions are watching our channels and their content around the world, and we feel very happy about that, which is very motivating and encouraging’, concluded the executive.
