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TV Asahi: new formats and dramas at MIPCOM 2024

TV Asahi, one of Japan’s prominent broadcasters, returns to MIPCOM 2024 with a fresh lineup of dramas and formats for international distribution. With a reputation for delivering diverse content, the company’s latest offerings cater to audiences seeking compelling dramas, competitive formats, and innovative reality shows.

Makiko Inaba, Director, International Business Department

Leading the drama category is Destiny, a 9-episode suspense-filled romance series about Kanade, a prosecutor who is forced to confront unresolved mysteries from her past, including her father’s death and a tragic event from her university days. As old relationships resurface, including an encounter with her former boyfriend Masaki, Kanade embarks on a journey to uncover the truth.

Another standout is Believe, a crime drama also spanning 9 episodes. It tells the story of Riku, an architect whose life takes a dramatic turn after a construction site accident leads him to cover up the truth, resulting in imprisonment. Desperate to escape and reunite with his cancer-stricken wife, Riku seeks to clear his name in a gripping narrative that explores loyalty, betrayal, and redemption.

Destiny, romance series

In the unscripted formats, The Dance Master brings an exciting competition where four contestants face off against a seasoned dance expert. Contestants are challenged to perform choreographies from their favorite pop groups, with comedic elements blending into the high-stakes dance battles. Improv This introduces a unique comedy format where celebrities create spontaneous sketches on the spot, keeping audiences entertained with their unscripted performances.

Finally, Meta Love is a romantic reality show that takes dating into the Metaverse. In this fresh approach to romance, participants enjoy virtual dates in immersive environments before meeting face to face, adding a modern twist to reality TV.

Product Listing

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Doctor-X the movie

Medical – TBC

he megahit TV drama series returns as a movie this December. Michiko is a stunningly beautiful and stubbornly self-reliant freelance surgeon who prides herself in her skills and dignity as a surgeon.

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Destiny

Romance / Suspense – 60min×9 ep

A female prosecutor must confront the suspicious death case of her friend. This leads her to examine the truth behind her father’s death from 20 years ago and uncover the secret faces of her ex-boyfriend.

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Believe

Suspense / Human – 60min×9 ep

Riku is imprisoned for taking responsibility for the collapse of the bridge construction project he was in charge of. Knowing that his wife may not be alive when he is released due to her illness, he decides to break out of prison to see her again.

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The Dance Master

Format /Dance competition – 60min

Four challengers face a Dance Master. They only have 30 minutes to practice and perfect a choreography. Each of the four challengers takes one section of the choreography to learn and must perform it as well as possible.

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Meta Love

Format /Romance reality – 30min

A romance reality with a fresh approach. A male celebrity and a popular female idol go on a date in the Metaverse. At the end, the female idol will judge if the male celebrity could be her boyfriend.

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Celebrity Fight Club

Format /Game/ Competition – 60min

Who has the best fans? Two fun-loving celebrity friends compete in an epic entertainment showdown. Each has recruited 25 of their fans to face off in a series of head-turning challenges that require one or more of them each time.

Doraemon

Animation – 22min. X 1000+eps., 42 movies

One of the longest running Japanese animation series about a robot cat from the future. With his gadgets, he saves a boy from getting into troubles. Celebrating 30th anniversary in Spain in 2024.

Shin chan

Animation – 22min. X 800+eps. 31 movies

A slice of life show about a fun and cheeky 5 year-old boy. The 31st movie produced in 3DCG for the first time, and scheduled to release in Spain in October.

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Obocchama-kun

Animation – 22min.X 26ep, (11min. X 52ep)

Based on the hugely popular manga by Mr. Yoshinori Kobayashi. A gag comedy about a “crazy rich” boy on his outrageous school life and family love. Production scheduled to finish Q4 2024, targeted for 6-11.

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Gregory Horror Show – Save Our Souls

Animation – In development, early-stage

Seeking co-producers. Jack must save the souls of the monster guests of a supernatural hotel after he makes a bet with the evil hotel owner Gregory.

With over 59 years of leading the Japanese content industry and having 25 network affiliate stations covering the nation, TV Asahi Corporation delivers top rated drama series, enduring animation programs and high-quality variety shows that target the younger demographic, on top of broadcasting strong sports events and daily news shows.

TV Asahi’s programs are globally popular, especially in Asia with approximately 20 countries regularly broadcasting its programs. With the high interest in Japan’s distinct culture giving momentum to content distribution in the region, TV Asahi has formed strategic partnerships in India – where it has successfully released the remake of Ninja Hattori – and Thailand, which will serve as the hubs for furthering business endeavors in Asia.

Furthermore, TV Asahi’s terrestrial channel is complemented by three satellite channels operated by Asahi Satellite Broadcasting Limited and CS One Ten, Ltd. The conglomeration of four channels ensures TV Asahi’s competitive edge in creating and delivering content.

 Additionally, TV Asahi has designated the Internet and “Media City” as its growth businesses, where the aim is to create original Internet services that bring high consumer traffic, and make maximum use of the company’s media properties which are aggregated in the Roppongi area. Moreover, with 19 group companies which cover film, animation, music publication, content production, internet streaming platforms, e-commerce, etc., TV Asahi is positioned to pursue services that meet the needs of consumers in the growing digital industry.

In the digital sphere, TV Asahi has been actively distributing programs on various digital platforms, including dramas, variety shows, pro-wrestling and pop idols. The au Headline mobile phone news site, developed with KDDI Corporation and Asahi Shimbun, has steadily increased its reach.

A new video distribution business, AbemaTV, was launched in 2016 as a new Internet TV station jointly operated by CyberAgent, Inc. AbemaTV features a wide variety of contents and high-quality videos with user-friendly interface designs. All of the content is free of charge 24/7 on over 20 channels that include original live shows, news, animation, dramas, reality shows and sports.

In addition to its digital initiatives, TV Asahi also offers various special events such as TV Asahi-Roppongi Hills Summer Festival SUMMER STATION, an annual mega-scale event held in the area surrounding TV Asahi Headquarters attracting 5 million visitors.

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