general manager of content
TV Azteca made some program announcements last Content Americas last edition past January, where highlighted its 30 years in the market and above all, showed the new stage of strong production development, strategic alliances and international expansion, which it has been experiencing. place.
Adrián Ortega, general manager of content, and Fernando Muñiz, VP of distribution and international alliances, highlighted how the ‘content revolution’ that they presented with an iconic event in their forums in Mexico City last June is flowing. A great change is being seen with respect to the commercialization that they had until the beginning of 2022 towards a disruptive current situation with more and more allies ‘to go further’.
Precisely, Ortega highlighted that 2024 is coming with powerful clients and partners for their content, such as the multiplatform ones they will have for La Academia de TV Azteca and MasterChef.
After that, Muñiz maintained that as part of his current content revolution, there is a strong commitment to FAST channels: ‘there are already fourteen launched on the market, and counting’. He also anticipated a new stage of the sports channel seeking to communicate with ‘Generation Z’ and the new opportunity for its partners and allies to not only co-produce but to ‘create together’, to work comprehensively.
