Azteca arrives at ATF 2025 showcasing a comprehensive international strategy that extends beyond traditional content licensing. The Mexican broadcaster reported a significant diversification in its revenue sources: 40% of international income is derived from content sales, 40% from its portfolio of six Pay TV channels, and 20% now comes from the FAST (Free Ad-Supported Streaming TV) segment.
The FAST vertical is experiencing robust growth for the company, with 10 channels currently in operation. The most recent addition to this portfolio is a dedicated channel for Exatlón, the competition and survival format that has performed strongly on open television.
Jesica Stescobich, VP International at TV Azteca, stated that the company is ‘permanently exploring new business veins and opportunities’. Regarding the streaming strategy, Stescobich explained: ‘In FAST we are standing out, because we have a lot of content and if good segmentations are put together, the demand appears solid and quite soon’.
In the Pay TV sector, the strategy focuses on sports channels and areas with limited competition. Meanwhile, content sales continue to exploit all options, including scripted and unscripted titles, as well as finished products and formats.
A key highlight for the market is La Granja VIP (The Farm), based on the Fremantle format, which is currently airing on Azteca’s open TV. Stescobich emphasized the broadcaster’s strength in live programming and reality TV, noting that the network airs one such show every day of the week. ‘We have a lot to offer in formats and unscripted expertise to the international market, apart from the traditional telenovelas and series. We seek to synergize the whole and take it further’, she concluded.
