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UK: ITVX to launch with 9,000 hours of content

ITV has revealed that 35 flagship shows, +250 films and +200 series will be on offer at the launch of its OTT service, ITVX.

Caroline McHall, CEO, ITV

The streaming service will offer viewers a choice of over 9,000 hours of new series, documentaries, cult classics and films. ITVX will premiere a collection of new dramas at launch, which will only be available on the streamer for at least six months before making their debut on ITV channels, including the anticipated cold war drama A Spy Among Friends with Damian Lewis and Guy Pearce; new teen drama Tell Me Everything, and four-part thriller Without Sin starring Vicky McClure.

According to media sources, at least one flagship show will then launch on ITVX per week going forward including Russell T Davies’ Nolly with Helena Bonham Carter; period drama The Confessions of Frannie Langton starring Karla-Simone Spence, Sophie Cookson and Patrick Martins; and Litvinenko starring David Tennant and Mark Bonnar.

The service will also be launching the full series of upcoming ITV shows on their first day of broadcast. Early examples will include real life drama Stonehouse starring Matthew Macfadyen and Keeley Hawes and the new series of Unforgotten. These series will be in addition to a library of over 200 both recent and classic US and UK dramas, comedies and reality shows that will be available to users.