Ukrainian Content, Global Cooperation (UC.GC) initiative announced its participation in The Spring International Content & Co-production Market MIPTV, taking place in Cannes on 17-19 April 2023. The initiative will be showcasing the remarkable strides made by the Ukrainian AV industry over the past year, with a special focus on the Ukraine Content Club (UCC) – a non-profit organization aiming to enhance collaboration between the Ukrainian and international AV industries.
Starlight Media, FILM.UA Group, 1+1 media and Suspilne Ukraine, the companies behind the initiative, cordially invite the MIPTV community to visit the Ukrainian stand R7L19, as well as to join the panel discussion dedicated to UCC on April 17th at 5:15 pm at Lerins / Riviera 8.
Ukraine Content Club panel discussion will feature Ukrainian producers – Kateryna Vyshnevska, Head of Development and Co-Productions, Producer, FILM.UA Group; Kateryna Sheveliuk, Executive Producer of STB TV Channel, Starlight Media; Khrystyna Shkabar, Producer of Development and Co-Productions, 1+1 TV Channel, 1+1 media, and representatives of the UCC international expert board; Olivier Jollet, EVP & International General Manager, Pluto TV, Paramount, and Marek Solon-Lipiński, Director of Sales and International Relations, TVP S.A. The session will be moderated by David Ciaramella, Communications Manager, K7 Media.
The initiative has earlier unveiled its diverse drama series slate which consists of six projects by distinguished Ukrainian writers and producers (Nest of Snakes, Potion, Taras, Tricker, Really?, and Stolen Happiness). The session will announce the first three projects to be taken forward under the UCC umbrella, as selected by the international judging panel. Project materials, video pitches and interviews with the experts are available to potential partners, contributors, and the general public in the UCC screening room on C21Media website.
UCC documentary slate will also be announced during the panel. The documentary strand will follow the same procedure as the drama series slate, with the projects being vetted by experienced international experts before the finalists are revealed to the general public.
The backers of all UCC projects are leading Ukrainian media companies: FILM.UA Group, Starlight Media, 1+1 media, and Suspilne Ukraine. Company representatives are in town to take meetings with potential partners and supporters of the initiative with the view of greenlighting the three winning projects in the upcoming months.
The Ukrainian stand at Riviera 7 (R7L19) will host a delegation of over 25 of the country’s media business professionals, representing key media companies, unions, and initiatives that, in addition to UC.GC and Ukraine Content Club, include United Broadcasters Network, Ukrainian Motion Picture Association, and others.
Overall, Ukraine’s participation in MIPTV is poised to highlight the country’s resilience and creativity in overcoming the hardest challenges and underscore the immense potential of its vibrant media industry, as well as establish new opportunities for international collaboration.
‘We are immensely grateful to the MIP Markets organizers for their unwavering support, warm hospitality, and extensive range of opportunities provided to Ukrainians for the third consecutive time. In these hard times, having strong partners and friends is invaluable, and we are fortunate to have the largest international content market and tradeshow backing the country’s entire industry. This is truly impressive and priceless, and we cannot thank MIP enough for their continued commitment to fostering sustainable growth and development in Ukraine’, said Kateryna Udut, CEO of Media Resources Management, coordinator of the UC.GC and UCC initiatives.
