Content Warsaw returns for its 2025 edition, featuring a three-day market, international CEE screenings, and a conference, all taking place at the Kinogram cinema complex from June 2-5, 2025. For the second consecutive year, Unifrance is hosting French audiovisual sales companies at its dedicated stand.
The French companies attending Content Warsaw include Ampersand, Arte Distribution, Cinétévé Sales, Federation Studios, Java Films, Only Distrib, Prime Entertainment Group, SND Groupe M6, STUDIOCANAL, Terranoa, Wild Bunch TV, and ZED.
As an extension of Unifrance’s presence in Poland, the second Franco-Polish professional meetings, organized by Unifrance and the Institut Français, will be held on June 5 alongside Content Warsaw. These meetings will include an audiovisual delegation.
French audiovisual works hold a notable position in the Polish market. In 2024, French programs accounted for 9.7% of the total Polish TV offer by number of programs, totaling 1,298 titles (films and TV programs). France ranks second behind the USA in terms of foreign broadcasts, with an audience share of 9.9% (72,952 hours). This trails behind the USA (41.5%), while domestic productions account for 21.1% and other European productions for 17.5%.
Fiction (series and single programs) represents 50.9% of French broadcasts in Poland, with 661 titles available on Polish channels. For documentaries, 519 French titles were broadcast in 2024, securing a market share by genre of almost 40%. French animation contributed 9%, with 117 titles.
In terms of exports, Poland maintained its position as the leading market for audiovisual exports in Central and Eastern Europe in 2023, holding a 26.9% market share (up from 23.5% in 2022). Sales of French programs in Poland increased to €3.5 million in 2023, a 47.3% rise from €2.4 million in 2022, following two years of decline.
