One of the keynotes of the third cycle of panels in Virtual Screenings WW, it focused on writers and screenwriters, and was called «Literature as a trend» and brought together talents such as politicians, screenwriters, and representatives of screenwriters in the film industry. contents.
Sonia Martínez, Editorial Director, Buendía Estudios, spoke about the current searches of the platforms and highlighted the literary source as one of the main ones: ‘I believe that it is always a merit of literature, but I also believe that the search for platforms It derives from the fact that it is driven by the demand for content, and the market is so large, that facing a blank project alone or creating a project from scratch represents a very big challenge for a company. That is why having an IP from where you can start, from where you can have an idea, is a lot of help. Undeniably, literature continues to be an inexhaustible source of ideas and stories. ‘
The executive also referred to the project they carry around Laura Esquivel‘s novel, As fast as desire, a text that she described as «very rich and perfect to be told in a series.»
Laura Esquivel, Writer, best known for being the author of the award-winning novel Como agua para chocolate, talked about the role of the writer in the industry: ‘I come from the audiovisual medium before reaching the literary medium, so every adaptation is a titanic translation work of translation into a very different type of language. TV, after spending an interval of more than a decade where a literary source was not taken into account, returns to take important references and writers are back in television narratives. ‘
Marcela Fuentes, Scriptwriter of As Fast as Desire spoke about her experience in the industry: ‘the interesting thing about using literature as a source for series is that you can relive a story and even link the return to reading and even create or bring it to life a franchise ‘. On the other hand, she mentioned the importance of creative alliances to promote stories in the content industry.
Meanwhile, Alex Lagomarsino, CEO of MediaBiz, who represents writers and screenwriters, offered his perspective: ‘I think there is an oversight on the part of the platforms to the author, where they believe that the distributor is the most important asset on a project. And although there are some players who give it the space they deserve, I think stories must be repositioned as the center of a project. Taking care of a creative is something we should never lose’.
