Vuulr announced a partnership with Mediagenix, the market leader in lean content supply chain solutions with the media business management platform Whats’ON. Through the partnership, the clients can now directly publish their content on Vuulr, with both content metadata and avails automatically synced between the platforms.
Their content will be listed on Vuulr’s marketplace, which has over 14,000 vetted and approved users, and on the Mediagenix branded marketplace that will feature content from Whats’ON clients, providing strong transactional monetization opportunities. In addition, these platform clients will also be provided with a white labeled version of the Vuulr platform, with their own branding and showing exclusively their content, giving the company a powerful way to support their customers 24/7.
Vuulr CEO Ian McKee said: ‘Mediagenix is at the forefront of digital transformation across the media and entertainment space with its media business management platform. We are delighted that they have selected us as a partner to provide media companies with an integrated and frictionless way to monetize all the available rights across their entire catalogue’.
Mediagenix CEO Fabrice Maquignon, added: ‘Vuulr has pioneered a market leading digital content marketplace providing a best-in-class capability for rights holders to transact deals online. Now, our clients can take advantage of Vuulr’s platform to explore large catalogs, view screeners in Branded Screening Rooms, check avails and submit licensing offers 24/7 directly via Whats’ON. By working together, we are able to provide our clients with a new way to monetize their content and to generate significant incremental content licensing revenue at marginal incremental cost’.
