Global B2B online rights transaction platform Vuulr is making its return to the international market at MIPCOM 2026. Backed by new ownership, fresh investment, and a completely rebuilt business model, the company has been tailored to meet the demands of today’s fast-evolving media landscape. The relaunch is spearheaded by returning co-founder Ben Flint, who assumes the role of Chief Commercial Officer to lead the company’s commercial, operational, and product strategy.
The platform is now chaired by original investor Silvia Kusnirova, a former journalist, strategic communications coach, entrepreneur, and philanthropist. Kusnirova acquired the business’s assets in 2024 and re-engaged Flint at the end of 2025 to drive the platform’s new direction. The executive team is supported by former co-founder Chris Drumgoole, who serves as an advisor, alongside Marc Rashba, who is advising on Business Development for the Americas. Former CEO Ian McKee, who departed when the company closed in 2023, is not involved in the new venture.
Moving beyond its initial e-commerce marketplace framework, the rebuilt Vuulr now operates as a comprehensive, end-to-end rights transaction platform. The updated infrastructure integrates AI automation to assist with targeted discovery, matching, and localized delivery. Furthermore, the platform has expanded its scope, complementing traditional television and film offerings with creator-led content and microdramas. Throughout 2026, the team has focused on rebuilding the technology, assembling an experienced staff, and expanding its product suite ahead of its official launch in Cannes.
“The original Vuulr was built around an idea that was arguably ahead of its time: that the international content industry needed its own e-commerce infrastructure. What has changed today is the market around us. Buyers and sellers are under pressure to move faster, find new opportunities, and extract more value from every piece of content they own,” said Ben Flint, CCO of Vuulr. “We’ve had an extraordinary opportunity to start again with everything we learned from the first Vuulr, but without being constrained by it. We are building for the industry as it exists now – and, importantly, for where we believe it is going next. Our ambition remains very simple: to make buying and selling content easier, faster and more efficient.”
Silvia Kusnirova, Chair of Vuulr, emphasized the timing and technological advantages of the relaunch. “As an original investor, I had seen first-hand both the potential of Vuulr and the appetite within the industry. When the opportunity arose to acquire the assets in 2024, I believed there was something genuinely valuable worth preserving – but I also knew that simply restarting the old business wasn’t the answer,” Kusnirova commented. “Broadcasters, platforms, distributors and producers are operating under unprecedented pressure to do more with less… When you factor in how AI can enhance workflows, accelerate discovery, promotion and communication – for example, matching clients with content – the opportunity today is considerably greater than it was when Vuulr first entered the market. I am so excited to back Ben and the team for ‘Vuulr 2.0’, fully confident that it will now be a long-term sustainable business!”
Ahead of its official rollout at MIPCOM, Vuulr is actively re-engaging its existing global network of approximately 15,000 customers. The company is currently updating catalogue listings and developing additional product offerings to complement its core transaction platform.
