WBITVP arrives at MIPCOM 2026 with a robust catalog, anchoring its market strategy around the twenty-fifth anniversary of the acclaimed comedy-drama Gilmore Girls. The distributor positioned the complete series as its flagship library offering, targeting international buyers looking for proven, cross-generational intellectual properties. Executives at the market leveraged the milestone anniversary to secure new licensing agreements across linear and digital platforms globally.
Created by Amy Sherman-Palladino, the series was produced by Dorothy Parker Drank Here Productions and Hofflund/Polone in association with Warner Bros. Television. The complete package offered in Cannes comprised seven seasons totaling 153 episodes, with a standard broadcast duration of 45 minutes per episode. The distributor highlighted the show’s enduring structural value, emphasizing its ability to anchor daily programming grids and drive consistent viewing volume on streaming services.
Commercially, Gilmore Girls demonstrated exceptional retention and audience acquisition metrics over the past two decades. WBITVP representatives shared data illustrating the series’ successful penetration into the Gen Z demographic, which drove massive engagement on digital platforms and social media ecosystems long after its original broadcast run. The property maintained high profitability through robust global syndication performance, premium library valuations, and a dedicated consumer products program that sustained brand relevance between viewing sessions.
