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Prensario International - MIPTV 2022 Daily Service - April 6 |
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MIPTV 2022: the European Axing Game
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MIPTV 2022 is finishing its three days today with healthy outcome: good volume of people but above all, fresh energy and new business opportunities easier to take if you are present. What are we talking about? The European Axing Game, for instance.
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The Cineflix Rights cocktail party: Tim Mutimer, CEO, and his team, have made focus on Reginal The Vampire, teen comedy with Jacob Batalon (Spiderman) |
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Europe is the land of entertainment formats. But today is difficult to do fresh business on the segment. In some countries, the channels don’t buy because of economic problems or just in house developments. In most of Europe, due to lack of creativity, the on-air formats are the big classics, or so. The Axe of entertainment formats has moved from Israel, The Netherlands, back to the UK -but now influenced by Asian formats, which would be the ‘out of the box’- and Germany, that for the first time is massively creating and selling entertainment. |
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The Unifrance cocktail party: Hervé Michel, vice-president, surrounded by Daniela Elster, general director, and Sarah Hemar, executive director. Now cinema and TV are together, stronger |
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In fiction, there is a big axing move too: from Germany and especially the Nordics -the starship recent engines- to Spain, the big nowadays hub for Netflix in Europe, and most of the big production houses. France, Turkey, keep their fiction levels, too. So these days, if you are in Spain, it is much better to produce fiction than entertainment. The format acquisition has muted too: the buyer doesn’t get the format, gets the idea and adapts it to its local picture. |
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Seven One (Germany) at Cineflix cocktail party: Thomas Lasarzik, EVP Content Acquisitions (middle) with Sebastian Kiege, director content acquisitions; Johanna Tübbing, sr manager acquisitions, and Jette Krabel, junior manager acquisitions, both digital/pay TV/anime, and Semhar Ogbazion, manager acquisitions, linear TV |
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With these global moves… where is the future about content?: to hold intellectual properties (IPs). You have two ways of taking them: to create, taught stuff, or to buy them, to generate new movies, TV series, formats, merchandising, synergies, etc. When Disney bought Marvel or Star Wars, it got IPs above all. It is the safest way to keep business healthy for future opportunities.
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South Korea at Unifrance: Haein Lee, marketing manager, and Sunghoo Yoo, General Director, both Europe Business Center from KOCCA; Heejun Kim, director, YTN; Hojin Kwon, Drama CP/Executive Director, SBS Medianet; and TJ Kim, president, United Media |
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What do the MIPTV buyers want? Margarida Pereira, VP programming TVI Portugal: ‘Formats for the prime time, both entertainment and scripted’. Mathilde Escamilla, Sr. acquisition manager, M6, France: ‘Fictions from new origins, to refresh the screen’. Johana Tübbing, Sr. Manager Acquisitions, digital, SevenOne Germany: ‘TV series, movies, mainly from Europe, but also Latin telenovelas’. Junita Budvytiene, acquisitions manager LRT, Lithuania: ‘Soft dramas, as detective series’.
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More buyers at Cineflix Rights cocktail: executives from A+E Networks (UK and Germany), AMC Networks (Historia), Discovery and Movistar+, all from Spain surrounding Sabrina Ayala, SVP Sales, Cineflix |
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Claudio Lazzarino, docs manager, RSI (Switzerland): ‘Documentaries but now not by topic, by style, it is a new strategy: modern, traditional, etc.’. Mila Mayi, VP acquisitions RTVE Spain: ‘A feel-good series for the afternoon’. Doris Vogelmann, V-me (USA): ‘Preschool, content for our channel Primo and adult series for prime time’. Manuel Villanueva, TV UNAM, México: ‘Docs of science, history, art and culture’. Serra Batus, acquisitions deputy manager, ATV (Turkey): ‘Prime time TV movies’.
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Nicolás Smirnoff and Fabricio Ferrara
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The Multimedia Group (Ghana) operates four free TV networks and six radio stations: Abdulai Awudu, general manager, Emily Nana Ama Nyarko, Joy Prime, Henry Kwaku Owusu-Peprah, Joy News, and Emmanuel Kwesi Ackom, Adom TV |
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