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Prensario - ATF 2023 Daily Newsletter - December 5 |
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ATF 2023: many innovations and accelerated trends
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Being one of the main trade markets on the agenda for every executive looking for opportunities in the competitive Asian market, ATF (Asia TV Forum) starts today its 24th edition till December 7 at the "Marina Bay Sands", in Singapore, where it’s bringing together the top players of the region, within Western executives eager to find out what's in at the continent.
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The event expects to reunite more than 4.000 trade professionals from leading platforms, studios, and agencies from 60 countries. In addition, organizer RX confirms once again that this year continues with the compromise of bringing a strong international delegations presence, from Spain, France, Latin America, among others. |
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Broadcaster and streamers leaders are taking the stage at ATF 2023: Wang Xiaohui (iQIYI); Marco Nobili (Paramount+); Ed Love (Samsung TV Plus); Daniel Riddell (Kidoodle.TV); and Carlo L. Katigbak (ABS-CBN Corporation) |
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One of the novelties of this edition is the additional full-day program named “The ATF Leaders Dialogue”, where RX proposes conferences with key players, such as Wang Xiaohui, CCO / (PCG), iQIYI; Marco Nobili, Executive VP & Int’l GM, Paramount+; Xie Ying, VP, Youku; Ed Love, Head of Business Development from Samsung TV Plus. All these executives among others, will touch themes like AI, OTT innovations, distribution strategies, and current trends.
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The second line up of executives take the stage to participate on pitch rounds and develop keynotes as Carlo L. Katigbak, President & CEO at ABS-CBN Corporation; Khshboo Yaday, CEO of Jio Entertainment Services; Daniel Riddell, CTO at Kidoodle.TV & SafeX.TV; Patompong Sirachairat, CEO at MONO Next; and Aron Levitz, President of Wattpad WEBTOON Studios.
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In addition to the exhibition market, ATF develops events dedicated to exchange and networking, such as its classic Latino conference with the presence of TelevisaUnivison, Caracol, RCN, TV Azteca, Globo, among others. They are double from last editions.
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Also, ATF has organized different pitchings for producers. One of them is the ‘ATF IP Accelerator (AIPA) Project Market’, which turns to an annual event that brings together the best content concepts globally, here up to 15 projects, across all genres and formats --excluding animation-- to be selected by a panel to be assessed for AIPA's program onsite. Meanwhile Beach Pictures, in alliance with ATF, present the first edition of a scripted pitch for drama producers and projects from Asia, offering co-production/ commissioning/financing possibilities in the U.S. and other international markets. |
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Likewise, this 2023 edition inaugurates the ‘ATF x TTB Animation Lab & Pitch’, a new initiative that will have a focus on animation for youth, families, and adults. This section in the market is possible through the alliance with Ties That Bind, and with the collaboration of the European Audiovisual Entrepreneurs (EAVE), Friuli Venezia Giulia Audiovisual Fund, Southeast Asian Audio-Visual Association (SAAVA), and supported by Creative Europe - MEDIA sub-programme of the European Union.
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Some of the confirming buyers for this edition are Prime Video, ATV, Bongo, Canal+, Catchplay+, Cignal, Disney, Docubay, Durioo, Globoplay, iQIYI, pop TV, Vidio, Viu, Tencent, among others. 'We look forward to having the industry back at Marina Bay this December and continuing to promote television business, as we have done for the past 23 years,' said Yeow Hui Leng, Group Project Director, RX Singapore.
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