SERIES MANIA FORUM had a very good 2025 edition, according to the organization. Francesco Capurro, director of the festival + market, said that the ‘Forum’ gathered more than 4,500 attendees, marking what he described as “a turning point” for the festival’s market segment. Official figures confirm that 500 buyers attended, a higher number than in previous editions, partly driven by the "Buyer’s Upfronts" section, which brought together 110 major buyers from around the world, including an unprecedented share of executives from outside Europe.

On its final day, as is tradition, the "Lille Dialogues" took place, bringing together top executives from Europe's leading public broadcasters to share their insights on the industry. David Larramendy, Chairman of the Executive Board of Groupe M6, highlighted the pressing need for innovation: ‘With audiences becoming increasingly fragmented and demanding, we must seek new ways to engage them’.

France Télévisions' president, Delphine Ernotte Cunci, emphasized the vital role of public broadcasters in today's landscape. ‘Our work is essential in times of national turbulence. Uncertainty is a reality, and we cannot predict what tomorrow will bring. Our mission is to support our communities and stand by our people. Today, our connection with the audience remains strong’.

Meanwhile, during her panel, Bruno Patino, President of ARTE France, expressed his deep interest in technological innovation. ‘At ARTE, we believe in the synergy between art, technology, and communication. It is crucial to foster collective reflection involving these sectors and public institutions’.

The French Minister of Culture, Rachida Dati, closed the day by celebrating the success of the festival in Lille, which she described as ‘a popular and accessible event for all’. She also emphasized the importance of reinforcing European cultural sovereignty in the face of global influences: ‘Events like Series Mania play a crucial role in protecting European creative industries, alongside initiatives such as platform regulations. Additionally, we are launching a new mission to preserve and enhance audiovisual heritage not covered by the National Audiovisual Institute (INA), ensuring its accessibility and restoration’.

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