MIFA 2025 deploys today its second official day, after a very active first journey, with many announcements but above all, collaborations, co-productions, alliances. These are the new times… nobody can alone, especially in animation. Mediawan’s traditional press conference and Taiwanese TAICCA spotlight and cocktail, two of the main events yesterday --see the full articles at www.prensariozone.com-- are good examples about these. But there are more… see the buyer opinions below.

Julien Borde, president of Mediawan Kids & Family, told Prensario after the event: ‘This year we’ve had more cooperations, coproductions, more international partners, we are involved with YouTube platforms as El Reino Infantil, to coproduce ‘Wadoo’. About product, we have more Japanese Anime alike contents, more edutainment. We agreed with Miraculous Group to develop ‘Chibi’, 52x3’… short-form series for smartphones. There are many disruptive news vs. last year’.

TAICCA after its showcase, announced an alliance with Gobelins Paris to organize a workshop in Taipei, Taiwan, to help local producers to develop better IPs. The selected projects will be included in the TAICCA’s next year spotlight at MIFA.

Buyer opinions, tip & trends? Sidney Clifton, head of animation at Mattel TV: ‘This is a moment to be very creative, to extend as much as possible collaborations and alliances. We are focused on developing good IPs for TV, generating reach synergies with our other areas. As more complete as you are, you can get better results’.

Brenda Maffuchi, head of co-productions DeAgostini Media/Kidsme (Italy): ‘Linear media is more and more difficult for animation, we are creating IPs special for digital/platforms. Also, the kids are smarter nowadays, we are testing real stories for target 10 years. The pre-school is always the more loyal segment, but not necessarily the more productive one. The 7 years old kids are mostly in YOUTUBE, while the +10 are already on a gaming platform… you have to evolve, no options’.

What do the buyers look for at MIFA? Muntsa Tarres, acquisitions, Cat3 Catalunya, Spain: ‘We look for at MIFA more animated series than films, with target 6-9 years. And news’. Laura Montero, RTVE, acquisitions manager, Spain: ‘We look for all kinds of animated products +6, we need very good and attractive product to keep with us the younger audiencies’. Gregoire Delarue, acquisitions director, TF1 France: ‘At MIFA, we look for kids content, specially animated, all options but strong enough to surpass the current maelstrom of products’.

Michaela Sabolcakova, acquisitions manager, Slovak TV and Radio, Slovakia: ‘We’d like to find animation content good for public broadcasters’. Tiivi Tüür, program buyer, Estonian Public Broadcaster: ‘Kids content, in particular series and specials’. Viktorija Martinka, acquisitions manager, Markiza TV, Slovakia: ‘At MIFA I appreciate especially the networking, the event is very good for that’. Marei Bruckman, ZDF Studios, Germany: ‘The target of kids 6-9 requires slapstick content/comedies, funny stories. It is a good way to attract them’.

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