MIPJunior is set to open its doors today until tomorrow Oct 12, at the Palais des Festivals in Cannes. The event, serving as a prelude to MIPCOM Cannes, expects approximately 900 delegates, including over 260 buyers from more than 60 countries. The market has already cataloged over 600 titles for its content library.

The 2025 edition features a new layout, hosted for the first time entirely within the Palais des Festivals, with the Gare Maritime dedicated to exclusive networking. This space is ‘designed to reflect the current situation of the global children's industry, its direction and needs’, aiming to connect the global preschool and youth entertainment community effectively according to the organizators.

The two-day program addresses industry challenges ranging from the impact of AI to ethical monetization, highlighting a strategic shift toward digital-native content. Kim Miller Olko, Global Marketing Director for Toys“R”Us and President of Toys“R”Us Studios, will deliver the opening address, exploring the content strategy behind the evolution of the iconic Toys “R”Us brand, including the adoption of AI, and initiatives connecting mental health and play. Amanda Gummer, founder of FUNdamentally Children, presents “Designing with Purpose: Kids, Screens & the Elephant in the Room”, investigating how creators and platforms can responsibly offer content in a digital world not originally designed for children. Gummer will explor best practices for safety, ethical monetization, and age-adapted design across platforms from TikTok to Roblox.

The market also focus on data and emerging talent. “Measuring Magic: Kids’ Hits & Trends” feature analysts from Glance, who presents audience data to examine the success of major children’s series and explore promising projects that anticipate the next big creative trends. The conference “Kids content rebooted: When Mainstream Meets Creators” explores the convergence of traditional studios and the burgeoning creator economy. Meanwhile, Adam Woodgate (The Insights Family) and Tim Wescott (OMDIA) help attendees understand the differences between traditional production channels and the lucrative world of creators who generate IP at a rapid pace. And Lea Karam, founder of Mindscope, presents “Knowing The Digital Youth: How Gen A/Z Are Redefining Media, Identity, and Trust”, analyzing the changing mentalities of both generations and what they mean for the future of youth in media.

This year, the market is the setting for the world premiere of "Ki&Hi in the Panda Kingdom". This production, adapted from bestselling books by creator Kevin Tran, is Mediawan Kids & Family’s first original anime aimed at children aged 6 to 10. The 52 x 11-minute series, produced by Drawsome Studios and Belvision, will premiere on Canal+ this European autumn. Julien Borde, President of Mediawan Kids & Family, describe it as ‘the first truly authentic anime series conceived specifically for a children's audience’.

Finally, the international “MIPJunior Pitch Kids-Tweens (6-12)” contest, which sought submissions for bold and original IPs across all media platforms, is scheduled for tomorrow at 3pm, where MIPJunior will close the event day.

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