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Prensario - MipCancún 2025 daily newsletter - Wrap-up in English Language |
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MIPCancun 2025: the market to come, on hand
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MIPCANCUN 2025, the RX’s only-per-invitation event focused on US Hispanic & Latin America, finished last Friday with very good energy. This year the main thing, apart from the one to one matchmaking among sellers and buyers and the coproduction initiatives, was to have very on hand the newest trends that are boosting the content industry: YOUTUBE and Reelshort, the icon app of vertical microdramas, were present for the first time, as much as sessions and round tables about FAST & AVOD, the digital Creator Economy, Branded Content, Connected TV, Bundling, Shoppable TV and Live Streaming Channels --a niche where the region is pioneer in some countries, even competing with free TV. |
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The Production Bootcamp promoted regional co-productins at MIP Cancun: Carmen Gloria Roman, Canal 13 (Chile); Anouk Aaron, WBD (Argentina); Adriana Cechetti, WBD (Brazil); Maritza Castro, ReelShort; Eugenia Velez Barreneche, RCN Television (Colombia); Tamara Oliveri, Yolu; Tiago Campany, Globo (Brazil); Shawn Wu, FlareFlow COL Group; Porfirio Rincon Gallardo, Televisa Univision (Mexico); Ivan Stoessel, Telefe (Argentina) |
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Though traditional content business is in a hard moment as mostly everywhere, and the new-age ventures are still not compensating, both MIP Cancun sellers and buyers have made efforts to evolve both in fresh products and business models, based on the new trends or own experiences. This way, most of the meetings were productive, showing fresh opportunities. Many of the broadcasters are launching AVODs, FAST channels or streaming niche services (news, sports, etc). |
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The ‘New Streaming Models’ panel, inside the ‘Beyond Streaming Summit’ was an ‘out of the box’ experience: Nicolas Smirnoff, director, Prensario (moderador); Maritza Castro, creative Project manager, Reelshort; Adrian Santucho, CEO, Basico Stream; Felipe Baquero, manager content distribution & partnerships, The LEGO Group; Ignacio Martin Galiano, content acquisition manager, Telecom Flow (Argentina) |
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Maritza Castro, creative project manager, Reelshort, stressed that its operation has one year in US Hispanic & Latin America, having developed already more than 60 regional microdrama projects and today looks for partners for co-productions. ‘If until now the content market was the TV households, now is every person with a smart phone, millions wider. The vertical dramas are the way to take back young people that stopped watching fictions to just consume social media. They are a unique opportunity for the content industry’. |
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‘The industry pillars’, a very emotive moment of the PRODU Awards at the last night of MIPCancun: Roberto Argueta, Roberto Pumar, Valeria Palazio, Mariana Pérez, Ana Celia Urquidi, Matilde de Boshell, Alexander Marín, Pedro Lascurain, Claudia Triana, Gustavo Grossmann |
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Juan Pablo Robert, head of media companies Latam, YouTube, described: ‘The ‘Creator Econony’ evolution was the first big transformation. What started as home videos, turned into a professional ecosystem that has moved USD +100 billions in 4 years, competing with Hollywood standards. Also, there are no more ‘prime time’: shorts, videos on demand, podcasts or live programming, adapt themselves to multiple moments of the day, defining new consumption habits and wider audiences’.
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YouTube and Sony provided a panel about ‘Shark Tank Creators Mexico’, successful spin-off of ‘Shark Tank’ based on digital ventures: Nicolas Smirnoff, director, Prensario, with Abril Frayre de la Torre, strategic partner manager for media campaigns & sports partnerships, YouTube; Juan Pablo Robert, Head of Media Companies for Spanish Latin America, YouTube; Crystal Choi, product activation lead, Google (USA); Andrew Negrin, VP, Brand partnerships & innovation, Sony Pictures Television |
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Evolved buyer examples? Francisco Morales, Prime Video: ‘We have live cannels, SVOD and transactional. We want to develop bundling, CTV, shoppable TV’. Pedro Lascuraín, TV Azteca Mexico: ‘Big live programming is the road for free TV to make the difference. In particular, we are successful with fresh dating shows’. Nayeli García, Disney: ‘Local content first, but we are also checking to add microdramas, Turkish and Asian content, to our streaming options’.
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The buying team of Warner Bros Discovery Latin America, around Nicolas Mc Cormack Keynote: María Cecilia Abraham, unscripted Latam & US Hispanic production director; Adriana Cechetti, Sr director of unscripted content; Nicolas Mc Cormack, VP ad sales México & Centroamerica; Hortensia Quadreny, VP US Hispanic programming & planning lifestyle; Carolina Padula, directora de adquisiciones; Rodrigo Luna, Sr specialist PSA Latam |
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Breno Sousa, Globo Brazil: ‘We look for differentiation opportunities, both in linear for the broadcaster and digital for Globoplay’. Porfirio Rincón, Televisa Univision, Mexico/USA: ‘As a new thing, we want to develop digital production options for VIX’. Eric Jürgensen, Latina TV, Peru: ‘We’d like to feed our relaunched AVOD and our 24x7 news app. A surprise? We’ve got unique ratings with national female voley league’. Gabriela Rodriguez, Channel 11 Honduras: ‘With our providers, we ask to be partners instead of customers, to run vertical series, FAST, production hubs, for a safer evolution’.
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Globo Brazil, with more buyers this year in Cancun: Breno Sousa, acquisition manager, Sara Ferrari, rights & acquisitions specialist, Joao Miguel Ferreira, content strategy, Juliana Barbosa, acquisitions executive; also, Brad Horvath, VP content sales, Boat Rocker Studios (Canada) |
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MIP Cancun figures? RX announced 800 attendees, 5% up from last year, including 250 buyers and commissioners (vs. 221 in 2024). Also, 121 distributors (vs. 115) producers, creators, from 47 countries (vs. 40 last year). There were screenings and showcases from RTVE (Spain), Inter Medya (Turkey) Globo (Brazil) KOCCA (South Korea). First time national delegations, from Japan, South Korea, Italy and Thailand. |
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One of the Branded Content panels, hot topic in Cancun: Jorge Fajardo, executive producer, Hunters Studio (moderator); Claudia Contreras, CMO, PPG Comex; Maca Rotter, CEO, La Panaderia licensing & marketing; Ana Maria Olabunaga, writer and specialist on collective feellings, Olabuenaga & Cuchi |
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The strategy behind content creator brand building was pushed with one of the region’s top influencers: Carlos Islas (@islasvlogs). New buyers came also from USA (Bell Media, Blue Media, LEGO, Roku, V10, Panic TV) and even from Europe (HRT, Starlight, Yolu TV) and Asia (TCL, FlareFlow/COL Group and ZealTree, other icons in microdramas). The next edition is set up 17th-20th November, 2026.
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Nicolás Smirnoff y Francisco Ferreyra
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The Mip Cancun Opening Ceremony, with Mexican Government members: María Luisa Mercader, Film Comission, Quintana Roo state; María Pérez Belliere, Mip Cancun, director; Morgane Morice, managing director, RX France; Diana Segoviano, Film National Comission; Bernardo Cueto, Tourism Secretary, Quintana Roo; Lilian Villanueva, director at ICA (Culture Agency); Arturo González, director of STG México Audiovisual |
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