Special Report
BUYERS – CONCEPTS & TRENDS
‘A good part of our success is due to Netflix. We’ve developed 7-8 years of window actions together’.
‘We have to make a difference in content vs. the Americas, with European productions as ’30 coins’ (Spain)’.
‘We are all digital players nowadays. We are buying now not only for free TV, but also for new own AVOD platform. For the first one, crime, procedural series. For the second, IP series, classics and remakes’.
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‘A next step in content is live streaming, with all to develop’.
‘In the past, the best unscripted formats were created by big companies. Now, by small producers and outsiders. We want to finance them’.
‘What is coming for us? More Samsung devices with our app, not only Smart TVs’.
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‘The market is plain, with few good ideas and mostly running previous shows. I’d love to fine a big shiny floor show, for the family, but innovative’.
‘We develop an audience-centric approach. Young people are now mainly on social media, not even YouTube, but even TikTok, Instagram and X (Twitter). We must evolve based on these’.
‘We are moving from transactional to transformational alliances. This means beyond content, focusing on whole business’.
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‘There key the alliances we have for intance with Pluto TV, to sell advertising together in packages, broadcaster + AVOD. This way, we are bigger and stronger for the ad agencies and massive brands’.
‘The today challenge is to make budgets perform, considering flat advertising, inflation. An answer is cost-effective formats’.
‘We are a media conglomate evolving from linear to digital business. The new step is original content, with local touch but world-class production standards. International co-productions come next’.
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