WDBW Mipcom 2024 – Special Report: Whay do buyers want?
For Mipcom 2024 edition, Prensario International reviews a special survey made by RX into the mindset of top content buyers and commissioners, and what they are looking at the international markets.
MARION CAMUS-OBERDORFER
ORF Enterprise (Austria):Director Acquisitions & Distribution Investment.
A) Editorial strategy: We serve as preferred partner for broadcasters and platforms around the world as a one-stop-shop for high quality content offering a wide range of titles from all genres: Blue-Chip Documentaries, TV-Series and Movies, Children’s Programs, Music as well as scripted and non-scripted Formats. We are looking for projects that are in an early stage of production, with a strong international focus and matching withour preferred genres.
B) Projects/Programs search: Blue Chip 4K Documentaries. Nature & Wildlife. Sustainability & Conservation. History & Ancient. History Science. Reenacted History and Archive Driven Content.
C) Acquisition territory: North America, Europe.
MINEAU MARJOLAINE
Radio Canada (Canada): Head of Documentary News
a) Editorial strategy: CBC/Radio-Canada is Canada’s national public broadcaster. RDI is Radio-Canada’s News specialty channel. Mainly looking for Current Affairs documentaries in a TV-hour format.
b) Projects/Programs search: Pre-buys and ready-to-broadcast documentaries.
c) Acquisition territory: North America, Europe, Oceania.
MORANA BOTICA
Croatian Radiotelevision (Croatia): Editor Children Acquisitions
a) Editorial strategy: Public TV, Broadcaster.
b) Projects/Programs search: Kids programs, target audience 2-10 years.
c) Acquisition territory: North America, Europe.
AHMED FOUADELDIN IBRAHIM
D-Media (Egypt): Acquisition Executive
a) Editorial strategy: Our strategy is to find informative and entertaining content.
b) Projects/Programs search: Feature documentary films, documentary series on various topics; Wildlife, Science, Current Affairs, Modern History, Sports, and Futuristic Inventions.
c) Acquisition territory: Asia, Africa, Latin America, North America, Europe, Middle East, Oceania.
VICKY SCHRODERUS
YLE (Finland): Senior Executive in Charge of International Co-Productions and Acquisitions
a) Editorial strategy: YLE is the number one multi-platform destination for Finnish kids, measured by ratings and audience satisfaction. YLE transmits over 1,300 hours of children’s programming annually, targeting kids aged 2-12. Pikku Kakkonen focuses on 3-6-year-olds, while Galaxi targets 7-12-year-olds. Swedish-speaking channel YLE Fem airs Buu-Klubben, focusing on kids aged 3-7.
b) Projects/Programs search: Looking for content that entertains, brings laughter, and awakens curiosity. Priorities for preschoolers are diversity, bravery, and enhancing emotional/social skills. For school-age kids, we seek themes like mental health, poverty, loneliness, and bullying.
c) Acquisition territory: Europe, Asia, North America.
ELISABETH HAGSTEDT
Histoire TV (France): Head of Content
a) Editorial strategy: A channel dedicated to history in the broadest sense, covering everything from ancient civilizations to modern wars, geopolitics, arts, and culture, mainly through documentaries but also some fiction.
b) Projects/Programs search: We look for original, momentous, and sharp content proving that history is exciting and significant for us all. We acquire, prebuy, and coproduce internationally.
c) Acquisition territory: Asia, North America, Europe.
DIRK NEUHOFF
NDR (Germany): Head of Documentaries
a) Editorial strategy: NDR is a German public TV broadcaster, part of the ARD network. It is known for drama documentaries and factual programming on history, politics, social issues, and current affairs.
b) Projects/Programs search: Political and investigative stories, docudramas, and documentaries covering exclusive, untold stories. Examples include «Snowden’s Great Escape,» «Net Wars,» and «Putin’s Games.»
c) Acquisition territory: Asia, Africa, North America, Europe, Middle East.
BENITA RATH
RTL Deutschland (Germany): Head of Development
a) Editorial strategy: RTL Deutschland, with Gruner + Jahr, is Germany’s leading entertainment company. It operates across various media platforms including TV, streaming, radio, and podcasts, and runs the largest streaming platform, RTL+, with over 2.4 million subscribers.
b) Projects/Programs search: Unique, scalable, non-scripted primetime formats adaptable for the German market.
c) Acquisition territory: Europe, Asia, North America, Latin America, Oceania.
DERMOT HORAN
RTE (Ireland): Director of Acquisitions and Co-Productions
a) Editorial strategy: A mainstream public broadcaster with the largest audience share in Ireland. Specializes in commissioning and co-producing Irish content across key genres.
b) Projects/Programs search: Standout drama series, feature films, comedies, natural history, documentaries, and kids’ content.
c) Acquisition territory: Europe.
RON HERMELIN
HOT (Israel): Director of Content Channels, Business Development
a) Editorial strategy: Focus on FAST TV, with a revenue-sharing model.
b) Projects/Programs search: All genres of programming.
c) Acquisition territory: Asia, Middle East.
MASSIMO BRUNO
De Agostini Editore (Italy): Director Theme Channels
a) Editorial strategy: A multiplatform network specializing in kids’ content for Italian audiences, aiming to deliver a unique experience.
b) Projects/Programs search: IP-driven content with a focus on animation and live-action for kids, looking for international co-production partners to build a tailor-made success.
c) Acquisition territory: Europe.
ANNALISA LIBERI
RAI (Italy): Head of Acquisitions Rai Kids
a) Editorial strategy: Rai Ragazzi offers top-quality content for children through two free-to-air channels, Rai Yoyo and Rai Gulp, as well as the Rai VOD platform.
b) Projects/Programs search: Animation, kids’ drama, and formats with strong storytelling that stimulate curiosity, emotional intelligence, and social skills.
c) Acquisition territory: Europe.
MASA OMIYA
Trans World Associates (Japan): President, Buyer Domestic, Marketing
a) Editorial strategy: We acquire high-quality TV movies, mini-series, documentaries, feature films, and animations for the Japanese market across various platforms.
b) Projects/Programs search: Looking for completed programs or those in the final stages of production.
c) Acquisition territory: Asia, North America.
DOYOUNG OH
Plus Media Partner (Korea): Acquisition Director
a) Editorial strategy: Distributes overseas TV programs to broadcasters in South Korea.
b) Projects/Programs search: Documentaries and factual programs on a wide variety of topics including history, lifestyle, wildlife, science, and technology.
c) Acquisition territory: Asia.
JUNITA BUDVYTIENE
LRT (Lithuania): Head of Acquisitions
a) Editorial strategy: LRT is a public broadcaster, airing foreign content on its channels LRT TV and LRT PLIUS.
b) Projects/Programs search: Drama and documentaries for family audiences. Priorities include daily series and prime-time thrillers.
c) Acquisition territory: Europe.
NISA SITTASRIVONG
True Visions Group (Thailand): Associated Acquisitions Director
a) Editorial strategy: Seeking content that entertains and delivers value and morals to society.
b) Projects/Programs search: Series offering breakthrough knowledge with relatable and enjoyable content.
c) Acquisition territory: Asia, North America, Europe.
KAJA WOLFFERS
Amazon Prime Video (Netherlands): Head of Content and Programming
a) Editorial strategy: Streaming platform.
b) Projects/Programs search: Broad entertainment and scripted content.
c) Acquisition territory: Europe.
MILA MAYI
CORPORACION RTVE (Spain):Acquisition director.
a) Editorial strategy: We are the Spanish public television and we look for quality content.
b) Projects/Programs search: Fiction series, feature films, animation, live action for children, documentaries.
c) Acquisition territory: Europe.
CHUAN CHIN CHANG
Tempo International Mass Media (Taiwan): EVP Acquisitions
a) Editorial strategy: Curates content for the Taiwanese market across various platforms.
b) Projects/Programs search: Movies with familiar talent, fast-paced drama, animation for kids, and educational documentaries.
c) Acquisition territory: Asia, North America, Europe.
