YouTube Kids hosted its “Happy Hour” at MIPJunior, in the lobby of La Verrière’s Grand Auditorium, uniting leading television networks, studios, and production companies devoted to shaping the future of children’s entertainment.
The event offered a lively setting for industry professionals to connect and celebrate their shared mission of delivering high-quality, safe, and inspiring content for young audiences.
The evening’s highlight was a keynote by Alexis Rice, YouTube’s global head of youth partnerships, who reflected on the evolution of the streaming landscape and the platform’s role in empowering the next generation of viewers. Rice emphasized the value of collaboration and innovation in driving impactful storytelling for kids worldwide.
‘We are very excited to be here at the market to celebrate all our global partners. This is YouTube Kid’s 10th anniversary, and we have seen phenomenal growth over those 10 years. Many wonderful stories from around the world, many wonderful partners, celebrating how they have helped us grow is what makes this moment so important’, said Alexis Rice.
Throughout the evening, attendees toasted the creativity and dedication of the global children’s media community. The “Happy Hour” underscored YouTube Kids ongoing commitment to fostering meaningful partnerships and shaping the future of kid’s entertainment in the digital era.
