After making a mark in Southeast Asia, Middle East, Africa, and Indian Global Diaspora markets over the past three decades, Zee is now looking forward to wooing and entertaining the audiences in Americas, especially Latin America. The company highlights a totally renewed catalogue and objectives for MIPCOM.
To accomplish this growth, Zee is developing and exploring storylines and originals which are fast paced, edgy, vibrant and off varied genres. ‘These stories would be relevant and of great interest to the Latin American and US Hispanics audiences’, initiated Manoj Mathew, EVP, MENAPT & Americas, interviewed by Prensario for MIPCOM.
‘Some of the new content titles have already seen great success worldwide, Never Kiss your best friend, Can you ever fall out of love once you kiss your best friend?;Karenjit Kaur, a bold & provocative biography of Sunny Leone, and the Arabic productions filmed in Lebanon and Egypt like SER, Carmen and Al-Forsa Al-Akhira based on Zee original formats’, he added.
Mathew underlined the focus is on the Spanish-speaking territories in Latin America and the US Hispanic for ‘numerous’ reasons: ‘Similarities between Spanish and Indian cultures like strong extended family ties, respect for tradition, living in chaotic cities amidst economic development, and aspirational desires.Our content allows Latin American families to consume series and movies that are relevant to their lifestyle while, at the same time, being transported to far away, exotic landscapes by the hands of great actors’.
The executive also remarked that the objectives include the co-production of adaptations of our scripts with partners in the region. ‘Latin America is a production powerhouse for TV Series of worldwide recognition, and we look forward to creating beautiful adaptations in partnership with the region’s top producers’, he added.
At MIPCOM, the company is sharingits latest productions with our partners, including the newest series of action, thriller & drama appealing to a global audience: ‘Romantic series Never Kissyour Best Friend, Can you ever fall out of love once you kiss your best friend?; Al-Forsa Al-Akheera, What happens when life gives you another chance to fall in love; thethriller SER, a captivating Lebanese series about love, murder, lust, betrayals & deceits; comedy seriesCarmen, a hilarious Egyptian series about a young woman who uses lies to cover up her lies.; the biopic Karenjit Kaur, tracing Kaur’s and metamorphosis into Sunny Leone., one of the most searched adult celebrities on the internet’.
‘Our Movie slate is comprised of action packed films such as: action & thriller: Rashtra Kavach Om, an undercover cop creates havoc to safeguard his country’s interest.; State of Siege: Temple Attack,anheroic efforts of military commandos to stop a bloody terrorist attack; London Confidential,an espionage thriller showcasing the race against time of a diligent Indian intelligence agent; URI: Surgical Strike, Indian Army’s heroic covert operation against a group of militants who attacked a base in Uri, Kashmir; Attack: Part One,an intriguing sci-fi thriller revolving around an army soldier who becomes the country’s first bionic super-soldier; Dhaakad, a femme-fatale on a mission to deter an international human & arms trafficker; Love Hostel, a ruthless mercenary on a mission to eliminate a couple of newlyweds’.
Mathew concluded:‘We have to admit that the advent and advancement of technology has boosted content consumption across the globe. We have adapted ourselves with these dynamic changes and are in sync with the ever-changing demands for content. With no dearth of content, we still remain aware of the fact that great stories have the power to transcend boundaries and thus we are always on a look out for great stories to be developed by Zee or in a collaborative environment’.
