HBO Max announced that it will launch in 27 territories during the initial phase of its deployment in Europe, including Nordics, Spain and Andorra on October 26, and then in CEE and Portugal in 2022. Plus other seven during the next year with The Netherlands, Turkey, Greece, Iceland, Estonia, Latvia and Lithuania.
WarnerMedia’s direct-to-consumer streaming platform unveiled on a virtual presentation its roll out in the European continent: the SVOD will be available to customers in 27 territories during the initial phase of its deployment in Europe, launching first in Sweden, Denmark, Norway, Finland, Spain and Andorra later this month, plus CEE and Portugal in 2022. Then, it will be available in the Netherlands, Turkey, Greece, Iceland, Estonia, Latvia and Lithuania.
As part of the event, the company revealed the first teaser for House of The Dragon, along with a first look at clips from the third season of Succession and Peacemaker. In a special message, Sarah Jessica Parker also announced December as the debut month of And Just Like That…
HBO Max gathers the best of Warner Bros., HBO, DC, Cartoon Network and Max Originals in one place for the first time in Europe. The studio’s films will be available on the platform just 45 days after their theatrical release this year in the Nordic countries and next year in Spain, Portugal, the Netherlands, Greece, Iceland and Central and Eastern Europe.
Johannes Larcher, Head of HBO Max International, explains: ‘HBO Max is coming to Europe, bringing with it the best movies and television of Warner Bros. 100 years along with HBO, Max Originals, DC and Cartoon Network. From Singin ‘in the Rain to The Matrix, from Game of Thrones to Mare of Easttown, from The Flight Attendant to Gossip Girl, from Superman to The Joker, and from Bugs Bunny to Scooby Doo, we really have something for every member of family enjoy, with a superior visual experience’.
With the 27 European territories, the service will reach a total number of 94 by the next year and heading 190 by 2026. Its deep and diverse catalog offers Warner Bros.’ Harry Potter, Godzilla Vs Kong, Dunkerque, Lord Of The Rings, The Glow, Clockwork Orange. There are DC movies like The Joker, Wonder Woman 1984, Aquaman, Batman vs Superman and Zack Snyder’s Justice League.
There are groundbreaking HBO originals like Game Of Thrones, The Sopranos, Succession, Scenes from a Marriage, The Undoing, Sex And The City, and Euphoria. Max Originals are Flight Attendant, Gossip Girl, Raised By Wolves and Friends Reunion Special. New iconic family favorites include Tom & Jerry, The Powerful Girls and Looney Tunes.
HBO Max will be priced with the introduction of a new annual subscription that offers 12 months of access for the price of eight, which represents a saving of more than 30% and reduces the monthly cost to approximately €5.99 in Spain and Finland. In addition, the monthly subscription will be reduced for customers in the Nordic countries and an attractive monthly price will be maintained for customers in Spain. Additionally, special introductory offers will be announced for new customers before the service goes live on October 26.
Christina Sulebakk, Managing Director of HBO Max EMEA, concluded: ‘We have been entertaining fans in Europe since the launch of our first HBO television channel in Hungary, back in 1991, and have been broadcasting on the continent for over a decade with our HBO-branded streaming services. HBO Max represents the arrival of a new service that will take this to another level, offering an improved viewing experience and a much broader line of content of the best entertainment for the whole family at a very attractive price’.
In addition to iconic US content, the service will offer hours of entertainment from some of the best European creators under the Max Originals brand. Among the next originals are Kamikaze (Denmark), Todo Lo Otro, Venga Juan and García! (Spain), Beforeigners 2 (Norway), Ruxx (Romania), The Informant (Hungary), The Thaw (Poland), Still Here (Poland) and many more to be announced in the coming months.
It will be accessible on a number of devices through various distribution partners and on the desktop through HBOMax.com. Customers will be able to pay through major payment partners such as Visa, Mastercard and PayPal. The service replaces the current streaming services of the HBO brand in 20 territories in the Nordic countries, Spain, Portugal and CEE, and will be available to both new and existing customers, billing directly or through eligible partners.
