Zee Content Sales (India), which currently houses one of the largest libraries of creative and broadcasting entertainment content in the world, is pushing at MIPTV a wide selection of action and drama series for MIPTV.
The company slate comprises of family, food & lifestyle and historical dramas that can satiate the appetite for variety content and the films on offer cater to the direct demand of thrillers and action. In the APAC region, the tendency to experiment is growing and we have been agile to change to these dynamic trends and continue to offer the content as per audience demand.
Ashok Namboodiri, Chief Business Officer – International Business at ZEEL, stated: ‘We are keenly looking forward to Hongkong Filmart 2022 as it marks the first marketplace for the Asian region and this year, we are bringing a robust mix of drama and action content for the Asian audience with new titles. While the consumer is increasingly spoilt for choice, Drama and Action genres remain popular and have witnessed a significant rise in demand for the past two years’.
‘Our stories are relatable and most adaptable to suit the regional viewing appetite. We are bringing a power pack of Bollywood action films and drama titles, such as Squad, URI – The Surgical Strike, Rashmi Rocket, and popular drama titles, like the family drama Meet, or thefood & lifestyle drama Goan Gullies and our latest historical offering, Kashibai Bajirao Ballal’, he added.
