Globo presented its new telenovelas to the international market through the digital event Telenovelas by Globo: Brand New Releases Showcase, screened as part of NATPE V-FRONTS™. Among the titles, highlights the reboot of its classic Pantanal.
Screened as twenty-five-minute show, the documental-pitch showcase attracted high-level executives from major media groups from 40 countries. Presented in English and Spanish, buyers were able to watch exclusive screenings of Globo’s new telenovelas portfolio, In Your Place, A Life To Die For!, the romantic production A Trick of Fate and the long-awaited reboot of the classic Pantanal.
‘Globo has in its DNA an existential link to the telenovela genre. A genre that has remained and gained relevance throughout the years. Last November, for the very first time, we released the first telenovela drama created for streaming, Hidden Truths 2. On this track, we are dealing with digital players with a worldwide perspective, investing in the genre. This is a very special moment as we showoff the relevance of Globo’s product which is meeting both a mass demand and segmented businesses. Now, we have the big hit Pantanal, an epic telenovela with a beautiful story and a powerful message. There is nothing like it in the market’, remarked Angela Colla, Globo’s Head of International Sales, on the success of the virtual screening event.
‘We are very excited about the great success of this V-FRONT™ and our long-standing relationship with Globo’, commented JP Bommel, President and CEO, NATPE.
