Being a leader in the production and distribution of content for TV, The Mediapro Studio returns to MIPCOM 2022, where it presents their recent projects, like Pelotaris, its firts original series for ViX+.
Marta Ezpeleta, Head of The Mediapro Studio Distribution, co-productions, acquisitions and International Offices, talks with Prensario about the current situation of the international unit and the news for the following months.
‘We are with several projects simultaneously around the world. Par of this is our highly relevant strategic agreements, such as the one already mentioned with ViX+, as well as our association with actress Penélope Cruz in the creation of her new production company, Moonlyon, or the agreement reached with the Turkish giant of Medyapim production for the production of content in Spanish’, comments Ezpeleta.
The executive highlights that they increased her productive presence in LatAm, with a notable increase in the number of productions released this year. Titles such as Iosi, the repentant spy (Amazon Prime Video), with a second season in production; the musical Siempre Fuera Yo (Disney+), also with a new season underway, Las Bravas (HBO Max), Cecilia (Paramount+), which was awarded at the New York TV Festival and has a second delivery; or the series Las Pelotaris, the first fiction that they are producing within the strategic alliance with ViX+ for the development of content, which is shot between Mexico and Spain.
As for the current content needs, Ezpeleta says that demand for content has ‘skyrocketed’ in recent years with the arrival of new players who have joined the global audiovisual scene: ‘In addition to international streamers, there is also a strong demand from television channels that increasingly have their own OTTs and need more diversity of content, as well as new digital operators that are joining the audiovisual content market’.
To conclude, the executive remarks that for next year they expect to continue growing in production capacity: ‘We want to keep growing and consolidating our position as an international production company with new projects around the world, with a special focus on Latin America, the United States and the UK, where we hope to start producing very soon’.
