Brazil Avenue, the adaptation of Globo’s telenovela most sold in the international market, will now arrive in Japan through a deal with NHK Enterprises Inc. (NEP), the business arm of the group of NHK, Japan’s public broadcaster. The partnership disclosed during MIPCOM 2022, states that NEP plans to deliver Brazil Avenue via Japanese TV and VOD players in January 2023. The telenovela was a huge success with the audience in 2012 and was also licensed for more than 140 countries.
With the deal, the players responsible for initial broadcasting/streaming the shows to the final public will be LaLa TV (broadcast partner) owned by Jupiter Entertainment, a group company of J:COM the largest cable station in Japan, as well as Hikari TV (streaming partner) operated by NTT DOCOMO, INC., Japan’s largest telecommunications company, and they will exhibit the production as of January 2023.
To increase its presence in the region, Globo, which is a content production reference in Latin America, has been searching for strategic partnerships such as this unprecedented deal with NHK Enterprises, Inc.
‘The Japanese market has a high demand for good stories. The local audience usually watches revenge and fiction plots; thus, Brazil Avenue completely meet these needs. We’re pretty sure that it will be the first of many partnerships like this in the region’, said Angela Colla, Head of International Sales at Globo.
Brazil Avenue
Brazil Avenue is a dynamic, lifelike, and modern story that reveals how blind ambition and inflicted cruelty can change the course of a life. This is the dramatic story of Rita, who struggles to recover the life her dreadful stepmother Carminha took from her when she was a child. She will have to confront her past and decide how far she is willing to go to exact revenge on the people that hurt her the most.
