Peyton Lombardo, Manager of 3Vision, offered one of the main market conferences during the “Global FAST & AVOD Summit” on the first day of MIPTV, where the consultancy firm reported that the relationship between advertisers and streamers continues to increase. The executive was emphatic when mentioning that European public broadcasters have now started the race within the FAST and AVOD segment with the recent launches of platforms, among them: TF1+, RTL+ and Freely, the new BBC, ITV and Channel 4 smart TV platform.
The executive presented a map of the countries that make the most channels available in FAST services, led by the USA with 1815, followed by the UK with 671 channels, Canada with 589, Germany with 509 and France with 471.
‘Just this year we entered a phase where we can say that the segment is growing in Europe, where the average number of channels for markets outside the United States is already considered significant’, Lombardo noted.
One of the trends that this segment has experienced is that traditional companies such as studios and linear channels are moving within the FAST segment, launching verticals dedicated to it, as is the case of WBTV Watchlist, Universal Crime, Moviesphere by Lionsgate, among others.
Another of the data that he presented was the consolidation of Pluto TV, Samsung TV Plus and Rakuten as strong players, as undisputed kings of the AVOD and FAST segment. Which have accumulated more than 100 channels each in the markets where they are located.
