Childrens’ unit at Ireland’s RTÉ is carving out a distinctive space, blending local storytelling with international co-productions. Suzanne Kelly, Head of Children’s & Young People’s Content, recently shared insights into the network’s strategy for fostering local content while partnering with international production houses.
Kelly explained at the recent edition of Children Mwedia Conference (past July), that RTÉ commissions a significant number of original shows annually, but much of its success comes from collaborations with other countries. ‘Typically, we get about 30 shows made each year, covering both animation and live-action’, she said. ‘Nearly every single animated series is a co-production, and about 60% of our live-action content is also created in partnership with international collaborators’. This high level of cooperation highlights the opportunities in the kids’ TV sector for broadcasters, where shared resources enable the creation of high-quality content that appeals to both Irish and global audiences.
One of the ‘most exciting’ recent projects for RTÉ is a series developed by The Cabin Studio in collaboration with Varna Posse, a collective of young talents from disadvantaged areas, including children from direct provision centres. ‘They created a video that went viral, amassing 20 million views’, Kelly shared. The video’s success has led to the commissioning of a full series set to air next year. ‘It’s a powerful example of how grassroots creativity can lead to national recognition and a platform for marginalized voices’.
The broadcaster has alliances with initiatives that promote culture in the country, such as the recently announced one with Thinkhouse to promote “This is Art! 2024”, the national art competition for young people, supported by Creative Ireland and the Shared Island Initiative.
Looking ahead, the executive expressed the network’s desire for more original drama, emphasizing the ongoing demand for fresh storytelling. ‘RTÉ has two dramas lined up for release this year and three more coming next year, signaling a continued push toward compelling, locally produced narratives’, expressed.
In addition, revealed an exciting development in programming: ‘We’re also looking for a book show. Books are cool again, and puppets are coming back — imagine rapping puppets that read books’.
