With over 200 companies confirmed from 36 countries, Lucy Smith, Entertainment Division Director at RX France, provided further details about the new venue of the organization, MIPLONDON, a market and co-production event that replaced the legendary MIPTV. The event will move from April to February and will share the spotlight with the London Screenings and the BBC Screenings, making February one of the key months for the industry in 2025.
Smith shared these details during a conference on the third day of MIPCOM 2024, explaining that the market will take place across multiple levels in two iconic locations in the British capital: IET London and the Savoy Hotel. ‘There will be two theatres, one with a capacity of 450 people and another for 175, both with comfortable specs and seating. This is quite rare in central London, as many know, which makes this event something special’, she said.
The executive also revealed program details, announcing that unscripted content events, MIPDocs and MIPFormats, will return. ‘We have already confirmed the return of popular elements such as the MIP Formats Pitch, where Fox Entertainment Global has signed up to participate, and the MIP Doc Co-Production Summit, focused on commercial partnership models. In addition, we will expand our offering to reflect the explosive growth of unscripted formats’, she added. The Doc Co-Production Summit, focused on commercial partnership models, and the MIPDoc Pitch session will also be featured.
Virginia Mouseler, CEO of The Wit, and industry analyst Evan Shapiro are confirmed as key speakers for the first edition of MIPCOM. Mouseler will present her classic «Fresh TV» conference, while Shapiro will reprise the full-day program dedicated to the FAST and AVOD segments, as seen in this edition of MIPCOM 2024. YouTube will also have a special presence in the market due to the impact it has achieved in this territory, with in-depth analysis of audiences, collaborations, monetization models, and more.
Additionally, Smith confirmed a program focused on children’s and family content, aimed at the future of this content segment, with broadcasters such as BBC Childrens’ and Education and Sky Kids already on board, responding to the growing demand for more events in this genre.
‘So the market has been telling us they want to be part of a bigger week of content in London in February. And we believe that beyond the screenings, there is much more business potential to be unlocked for everyone’s benefit. As a remunerated market, we know how to create and maintain a world-class marketplace’, Smith concluded.
