The Kitchen is approaching MIP London with a combination of local operations and global representation. With an office in London, the company integrates its European activities with its international strategy.
The team at MIP London includes representatives from various regions: London-based Director of International Sales Julie Beneteau, Deeny Kaplan from Los Angeles, Max Wynen from Latin America, and members of the Hungarian office. The company has established strong relationships with major clients in London and France, reinforcing its presence in Western Europe.
Kaplan, EVP of The Kitchen, commented on the significance of MIP London’s inaugural edition: ‘We are betting on the inaugural launch of what is now referred to as MIP London and look forward to being a part of its birth. I’m quite optimistic, as many events have been created around MIP London that will certainly attract a multitude of industry folk to the City on the Thames’.
The Kitchen has evolved from competing with other localization service providers to collaborating through complementary services. The company works with a network of partners, leveraging its multilingual capabilities and integrated services.
Beneteau, who was recently named co-chair of the CDSA’s Localization Council, is also set to moderate a panel at the CDSA Summit during MIP London. The company’s European hub in Madrid enables a 24/7 operation, serving clients across time zones.
Additionally, several members of The Kitchen’s Board of Global Influencers are attending MIP London. Kaplan noted that the board, which consists of industry professionals from different sectors, will soon be expanding: «We are excited to be sharing the news that we will be adding to the Board in the next few weeks and look forward to welcoming additional influencers to our productive team.»
