Olympusat, one of the largest media and content aggregation companies in the U.S. Hispanic market, is significantly expanding its footprint across Latin America and beyond with the launch of 13 new FAST channels. This move is the result of an expanded partnership with OTTera, a provider of OTT and FAST channel solutions.
The strategic rollout is designed to deliver a large and diverse slate of premium entertainment to viewers throughout the region, with the channels becoming accessible via leading platforms including LG, MVS Hub, and DirecTV. By leveraging OTTera’s StreamBridge™ service, Olympusat’s channels gain broad accessibility across an estimated 130 million active smart TVs in Latin America.
The new lineup is designed to appeal to a wide range of tastes, covering genres such as telenovelas, classic films, horror, action, family entertainment, regional music, Asian cinema, educational content, and pop culture. Key channels launching include FreeTV Live, FreeTV Drama, FreeTV Sureño, FreeTV Horror, FreeTV Asia, and FreeTV Saber Más, along with the upcoming Popcorn Central.
Tom Mohler, CEO at Olympusat, emphasized the collaborative and forward-looking nature of the strategy, stating, ‘This marks an exciting step forward as we redefine how to super-serve our audience across Latin America providing them with studio-grade content from around the world’.
To ensure strong financial performance, Olympusat will utilize OTTera’s exclusive managed monetization service, AdNet+. This network provides optimized revenue performance through seamless ad delivery and offers advertisers opportunities backed by precise audience targeting and transparent reporting.
