VA Media has introduced a new service: “YouTube Strategy Consulting”. The new offering is designed to share the company’s data-driven approach to building high-value audiences and driving measurable revenue growth on YouTube.
Producers, content creators, studios, and businesses with existing content libraries can now access expertise to reach global audiences and unlock full monetization potential. VA Media established itself as a leading Enterprise YouTube partner in the APAC region for AVOD and social video monetization.
The consultancy employs a four-step process, typically executed over eight to ten weeks, for launching a new presence or reinvigorating existing tactics:
- Audit and assessment of current strategies.
- Competitive benchmarking and performance insights.
- Creation of a bespoke channel and content blueprint.
- Outlining a revenue modeling and monetization plan.
Clients can use the findings as an internal road map or engage VA Media for full implementation and support.
Mark Ashbridge, CEO of VA Media, emphasized the value of the platform: ‘A YouTube presence is the growth engine anyone with longform content or a robust IP should be investing in’. Ashbridge confirmed the company’s success in the space: ‘Being at the forefront of this industry and having scaled over 50 managed YouTube channels with 125M monthly viewers [and growing] globally, we are happy to share our knowledge and give others the opportunity to maximize their earning potential’. He concluded that ‘The returns can be outstanding’.
The company views YouTube as an essential destination for series and movies, noting that the platform has surpassed Netflix in connected TV watch time. As the world’s second-largest search engine, YouTube offers the ability to connect with targeted audiences and ensures content remains searchable and relevant indefinitely.
