Brazilian media company Globo and infrastructure, platform capabilities, and industry solutions provider Google Cloud have agreed on a seven-year strategic partnership. The announcement aligns with Globo’s ongoing digital transformation, its restructuring focused on direct-to-consumer deliveries, and its journey toward becoming a mediatech company.
Over the next several years, Globo will use Google’s experience in data management, artificial intelligence (AI), and machine learning (ML), as well as its global, scalable, and secure infrastructure, to support the communications company’s digital evolution. As part of the agreement, Google Cloud will also help streamline the production and distribution of content, and focus on the optimization of Globo’s digital platforms, with the goal of generating new business opportunities.
Jorge Nóbrega, Globo’s CEO, commented: ‘In recent years, we dove deeply into our processes so that the company was in fact prepared for the many challenges of the future. “This strategic partnership will help us accelerate the main pillars of our transformation, such as focusing on the customer and creating new, more innovative business models. In this sense, we believe that Google Cloud offers us the best solution to face these challenges, bringing innovation and also gains in scale and efficiency to our operation’.
‘Our strategic partnership with Globo will bring new innovations to life and will help establish Globo as a true mediatech company. We are incredibly excited to partner with such an important, globally-recognised industry leader, and to further the digital evolution of the media and entertainment industry overall. Together, Globo and Google Cloud will focus on developing and delivering best-in-class experiences to users’, added Robert Enslin, President Google Cloud.
As a priority cloud provider, Google Cloud will help Globo use AI, ML, and data analytics technologies to accelerate the company’s digital transformation, modernize operations, and leverage cloud technologies, in a safe and reliable way. Within the scope of the partnership, Globo will:
