SBS brings dramedy Cheer Up to ATF

South Korean broadcaster SBS is showcasing the mystery rom-com Cheer Up at ATF 2025. The series, comprising 16 episodes of 70 minutes each, is available with Spanish dubbing for the Latin American market.

Bora Kim, Content & business Development, and Emily Ilkyung, Content & Business Development Executive Director

The plot centers on Do Hae-Yi, a college freshman whose life is dominated by classes and multiple part-time jobs as the head of her household. Due to her financial situation, the glittering campus life feels like an unattainable luxury.

Hae-Yi’s destiny shifts when she receives a secret offer of $1,000 to join THEIA, a once-legendary cheer squad now on the verge of disbandment. What begins as a quick cash fix transforms into a whirlwind of friendship, rivalry, and romance, reawakening a forgotten desire to dream. However, the narrative takes a mysterious turn when a series of eerie events and rumors of an ancient prophecy send the team spiraling out of control. Hae-Yi then realizes that the conflict has turned into a fight for survival.