The panel “Trending Asia – Coproductions Unlocked”, presented by Anqi Liu, senior analyst at Glance, made one trend clear: Asia is no longer just a strategic partner, but a central driver of international production. Liu shared data showing a significant jump in the volume of co-productions between 2020 and 2025, with 2025 setting a new record. Fiction is the big star: it grew 80% year-on-year and dominates both TV and streaming platforms, where it already accounts for 74% of Asia-related releases.
Notable cases illustrate the scope of this expansion. Privacy Issue achieved global impact on Netflix, while the Chinese-Japanese series based on the story of a Chinese immigrant in Japan consolidated a strong fan base in both countries. Nature and history productions also stand out, genres that grew during the pandemic due to their filming viability and high visual demand.
Liu emphasized that the US, France and Germany remain the main co-producers with Asia, while China, the UK and Japan lead the acquisition of Asian content. Within the region, intra-Asian collaboration is also gaining momentum, with examples such as Micro Drama (China–Singapore) and Papamania (Thailand–Singapore).
The major players (BBC, Tencent, France TV, and Japanese groups) are driving most of the 400 titles analyzed. In streaming, Netflix continues to lead, followed by Chinese platforms such as Youku and Bilibili.
Finally, Liu showed projects in development that demonstrate the new directions: from Japan–France or Japan–Finland dramas to productions that integrate AI, 3D and space exploration, such as Destination Moon. Entertainment is also seeking its place with co-productions such as Synchro and Voices Beyond Horizons, which combine music and global storytelling.
Asia is expanding its borders and redefining how content is produced and travels in the international market.
