Peyo Company, formerly known as IMPS, continues to expand The Smurfs franchise globally through a broader strategy focused on content development, brand extensions and cross-platform collaborations. The company is currently working on new animated productions, revivals of classic comic properties, educational experiences and gaming partnerships.
Among the latest projects are two standalone 22-minute animated Smurfs specials, produced together with European studios Blue Spirit and Dreamwall. The productions are designed to reinforce the franchise’s presence across international broadcasters and streaming platforms.
At the same time, Peyo Company is extending its focus beyond the Smurfs universe by developing animated adaptations based on Peyo’s original comic properties Johan & Peewit and Benny Breakiron, bringing the classic Belgian characters to new audiences through modern storytelling formats.
The company is also continuing to position The Smurfs within the edutainment space. This summer, the franchise is part of an interactive collaboration with the British Museum, where children can join the Smurfs and the museum’s guardian cat Bastet in a location-based educational quest centered around ancient history and mythology.
Digital expansion remains another central pillar of the strategy. Peyo Company has partnered with platforms such as SKIDOS for Smurfs-branded educational games, while also extending the franchise into gaming collaborations including Sonic Rumble. In parallel, the company is making the classic Smurfs music catalog available across streaming services, further leveraging the brand’s legacy content across new digital touchpoints.
