The Korea Creative Content Agency (KOCCA) once again brought the industry together at its traditional “K-Content & Format Showcase”, a showcase that confirms why South Korea continues to set the global pace in drama, entertainment and exportable formats.
Representatives from CJ ENM, KBS Media, Mr. Romance, SLL Joongang and Something Special, moderated by Protégé, offered a tour of their upcoming projects, where thematic variety took center stage.
CJ ENM opened the session with Date My Friend, a dating show where celebrities act as matchmakers for their single friends, combining humor, emotion and a shared experience.
KBS Media presented To My Beloved Thief, a romantic comedy set in historical times, centered on a heroine living a double life whose destiny intersects with a prince determined to reveal her identity.
From Mr. Romance came Buy King, a drama loaded with family betrayals, corporate struggles, and an unsolved crime that reopens old wounds.
SLL bet on the glamour of K-beauty with Just Makeup, a large-scale competition where 60 artists face challenges that combine technique, visual narrative, and performance.
Finally, Something Special showcased the strength of Iron Squad, its successful military reality show that pits elite reservists against extreme missions, already established as a leading format with new expansions.
