The “Huace Group Content Showcase – 2026 Grand Reveal” was one of the most eagerly awaited moments of ATF 2025. The company, with more than three decades of experience and a presence in 200 territories, presented an exclusive preview of its upcoming titles, reaffirming its motto: “Better Content, Better Life”.
The event opened with the trailer for Swords into Ploughshares, the historical blockbuster set in the turbulent period of the Five Dynasties and Ten Kingdoms, which chronicles the path to unification under the Song dynasty. Filmed on location and with more than 8.000 specially designed costumes, the series tells a story of peace, resilience and humanity.
After the screening, Zhao Yifang, founder and chairwoman of the group, highlighted Huace‘s role as a cultural bridge: ‘a creator of stories capable of travelling without barriers and connecting global audiences’. The executive stressed that ‘the market is at a turning point, where technology is redefining creation and audiences are demanding more universal stories’.
Then, Wang Yan, producer of the series, delved deeper into the narrative: ‘a 50-episode drama that portrays the only peaceful unification of the era, focusing on figures such as Qian Hongchu and Zhao Kuangyin’.
With its blend of historical rigor and visual ambition, Huace Group hopes that this new epic will become the next Chinese story to conquer screens around the world.
