In February, co-founders Claudia Scott-Hansen and Rob Bencal will be logging serious frequent-flyer miles across Kidscreen Summit, MIP London, and New York Toy Fair, meeting buyers, partners, and platforms across content, consumer products, and digital gaming.
On the slate: two new animated series for kids 6+, one of the world’s leading preschool IPs, and a Korean animated fan favorite making its North American debut — yes, it involves cats (the more the better!).
Cookbook’s activity extends well beyond traditional sales and co-production. The company has formed strategic alliances to provide YouTube channel strategy and management, digital game development, and audience insight, to support IP launches in a landscape where brands no longer need to start with a series or live on just one platform.
As the classic ‘greenlight-to-series’ path grows more competitive, Cookbook is focusing on building narrative worlds through multiple entry points, including publishing, Roblox and gaming experiences, audio, and short-form digital. The goal: ‘find the audience early, grow fandom organically, and expand long-term franchise revenue’, according to Scott-Hansen and Bencal.
True to its name, Cookbook Media doesn’t follow a single recipe. It crafts tailored, layered strategies for each partner, combining the right creative and commercial ingredients to help IP launch, grow, and scale in a market where adaptability is the most valuable asset.
