After a dynamic start to the year showcasing its technology at Content Americas in Miami, OTTera Inc. has arrived at MIP London and Content Europe with a clear mission: to solve one of the digital ecosystem’s biggest challenges by offering a unified solution for launching, distributing, and monetizing streaming projects.
Main executives are leading the company’s presence at these key industry markets. They describe the current offering as a comprehensive ecosystem that combines OTT application development, FAST channel creation and operation, multi-platform distribution, and advanced monetization models.
With a track record marked by early innovation in OTT platforms and connected TVs, they emphasizes that the company has evolved to meet the changing demands of both audiences and clients.
‘Innovation has always been the philosophy and strength of OTTera. Today, we are one of the few companies that concentrates all OTT solutions in a single ecosystem’, stated.
The company highlighted that the platform now integrates functionalities designed to improve user experience and expand business possibilities. These include new integrations with social networks and developments in immersive experiences using VR (Virtual Reality) and XR (Extended Reality), features aimed at keeping client platforms at the forefront of the market.
A central pillar of OTTera’s strategy presented in London is monetization. To strengthen this front, the company has established Adnet Plus, a sister company focused exclusively on advertising models and return on investment (ROI).
‘We all invest expecting results. That is why we developed direct and programmatic sales schemes for FAST channels, as well as hybrid models for applications, which include advertising, subscription, and transactional content’, explained.
By participating in MIP London and Content Europe, OTTera aims to demonstrate to European rights holders and broadcasters that the fragmented technical landscape of streaming can be managed through a single, streamlined partner.
