Following a successful unveiling in Latin America last November, Orasi Media is bringing its new production ecosystem to Europe. The company has announced that The Production Circle, its new AI-driven software platform, will be showcased at MIP London, followed by participations at Series Mania Forum and Content Europe.
The strategic tour follows the platform’s initial launch at MIP Cancun 2025, where Orasi Media first introduced the tool to media executives and production leaders. Now, the company aims to demonstrate to the European industry how the platform can streamline every stage of film and television production.
Built specifically for professional studios and production companies, The Production Circle is designed to deliver end-to-end process optimization. The platform functions as a single, unified system intended to remove the need for fragmented tools and manual coordination that often plague production workflows.
The software covers the entire creative and logistical spectrum, from writing and scheduling to storyboarding and collaboration. According to the company, the system’s key differentiator is its real-time synchronization:
- Writing a scene instantly updates the production board
- Designing a scene automatically updates the storyboard
- Adding a shot adapts the schedule automatically
This integration ensures that teams remain synchronized live, resulting in a ‘seamless filmmaking flow with no exporting, no patchwork, and no chaos’
‘The Production Circle represents a major step forward for the production industry’, said Asit Shah, CEO of Orasi Media. ‘For too long, content creation has been slowed by scattered tools and disconnected workflows. With this launch, we are giving teams a single, intelligent platform that integrates creativity, logistics, and communication, empowering them to move faster, stay aligned, and unlock the full potential of AI in production’.
The platform is positioned as a tool for creators preparing for a ‘faster, smarter, and more connected production future’, leveraging AI-driven workflow intelligence to minimize friction between departments.
