South Korea reaffirmed its undisputed leadership in the global content market yesterday evening with a high-end, exclusive networking event co-hosted by KOCCA and CJ ENM, one of the country’s leading private entertainment companies. Designed as a true VIP experience, the gathering took place on the rooftop of the iconic Soho House in London’s Soho district.
Held amidst the bustling business week of MIP London, the highly selective guest list was packed with the Heads of Formats from London’s top content creation companies, underscoring the massive local appetite for South Korean IP. The evening featured presentations from the core companies making up KOCCA‘s MIP London delegation—Something Special, ELTV, J Wonder, and BoxMedia—alongside their respective partners. The night culminated in a special award ceremony for the attendees.
Building bridges between Seoul and Europe
The event served to highlight the key executives driving the Korean wave across Europe. Rosa Park, Regional Director of the KOCCA UK Centre, acted as one of the primary spokespersons, establishing her office as a vital communication bridge between KOCCA and the UK industry. She shared the stage with So Hyun Cheon, Regional Director of the KOCCA Sweden Centre, highlighting the agency’s pan-European strategy. Also in attendance was Soomin Im, Manager at KOCCA Korea.
A major focal point of the evening was the presence of Diane Min, Head of Europe Sales at CJ ENM. Min has become a pivotal figure in the expansion of Korean content—and specifically CJ ENM’s catalog—within the UK. This strategic localization push has already yielded significant results, most notably the ongoing collaboration with powerhouse producer Fifth Season, with whom they are currently developing a local UK adaptation of the hit Korean series Eve.
With this high-profile event, the South Korean delegation made it clear that their strategy in London goes far beyond simply exhibiting content; it is about forging top-tier relationships and deeply integrating into the British television ecosystem.
