LicensingCon Latam has established itself as a premier event that connects brands, characters, and creators with manufacturers, retailers, and agencies. The B2B trade show transforms stories from movies, series, games, books, and the digital universe into tangible products, experiences, and business opportunities. By gathering the main players in the licensing industry, the event boosts the market in Brazil and Latin America, strengthening the connections between culture, entertainment, and business.
The event operates within a highly lucrative regional ecosystem, with the Brazilian licensing market alone reaching $7.4 billion in retail sales. Reflecting this industry growth, recent editions of LicensingCon have drawn approximately 2,500 visitors and featured dozens of exhibitors, reinforcing Brazil’s position as a significant hub for brand extension and collaborations.
The conference program covers a wide range of industry trends, exploring topics such as the use of artificial intelligence in brand development, multi-platform storytelling, and evolving consumer emotions. Major international players participating in the event’s panels and brand activations include Warner Bros. Discovery, Mattel, Universal Pictures, DreamWorks, Illumination, and Crunchyroll. The exhibition also highlights sports and corporate brands, with past editions featuring representations for the NFL and top-tier European football clubs like Real Madrid, Barcelona, and Manchester City.
Looking ahead, the 2025 edition is scheduled for August 27 and 28 at the Espaço Vila dos Ipês in São Paulo. Showcasing its continuous expansion, organizers have already confirmed the dates for the 2026 edition, which will move to the Transamerica Expo Center on August 12 and 13. These upcoming editions aim to merge audiovisual content, gaming, design, fashion, and music into a single space, positioning Latin America as a global protagonist in the creative economy.
